Online and offline shopping is blurring. Carly Johnson of Momentum Worldwide explains why the key to winning shoppers is understanding how they move between channels. Shoppers “appreciate that different channels solve different needs at different moments,” says Johnson (Jazael Melgoza/Unsplash) Omnichannel marketing has been considered the gold standard for brands navigating an increasingly fragmented media…
As January comes to a close, many businesses are already reassessing the strategies they relied on in years past and questioning what still works.The traditional methods of generating leads and making sales are being increasingly overshadowed by affiliate marketing. For tech entrepreneur Moyn Islam this shift is long overdue. As a business leader who’s successfully…
DYOR sounds responsible until it turns into tab-hopping chaos, and you are wading through sentiment analysis that contradicts itself every five minutes. Between on-chain data, social narratives, and increasingly opaque contracts, most traders either strip things down too far or walk away entirely. DeepSnitch AI, however, approaches research like a checklist, as opposed to an…
While 2025 ushered in numerous obstacles for marketers, the industry showcased its resilience. Global advertising revenue exceeded initial projections from firms like WPP Media, and the momentum is expected to continue in 2026. However, resiliency will be important as marketers this year continue to navigate many of the same complexities that defined last year, including…
Co-op’s Mel Matson, No7’s Richard Bowden, Unilever’s Amber Özgül and EY’s Sian Brigg dissect the marketing challenges of 2026, moderated by Econsultancy MD Paul Davies. Image: Econsultancy “People need to lead on AI – it needs to be humans, and it needs to be led by our skillset … to be able to cut through…
Company Logo Key market opportunities in the creator economy analytics AI sector include increasing adoption of AI-powered tools for content optimization, personalized audience engagement, and monetization; strong investment in creator platforms; and growth in data-driven decision-making. North America leads the market, with Asia-Pacific as the fastest-growing region. Creator Economy Analytics Artificial Intelligence Market Creator Economy…
A decade ago, influencer marketing in India was largely transactional. Brands paid creators for posts, measured likes and views, and moved on to the next campaign. The industry was informal, largely unregulated, and driven by visibility rather than accountability. By the early 2020s, that model had already begun to crack. The creator economy exploded alongside…
Influencer marketing in 2026 is entering a more honest, strategic era. As audiences grow increasingly skeptical of super‑polished aesthetics and AI generated content, the influencer marketing trends shaping 2026 are being defined by trust, storytelling and community. What’s winning now is less about perfection and reach, and more about cultural relevance, long‑term value, and genuine…
January 29 2026, 9:51 am | BY Ricki Green | No Comments VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture and consumer behaviour in 2026. As 2026 unfolds amidst global challenges, VML’s 12th annual Future 100 report introduces an emerging cultural ethos: dystoptimism….
NEW YORK, Jan. 28, 2026 /PRNewswire/ — As 2026 unfolds amidst global challenges, VML’s 12th annualFuture 100 report introduces an emerging cultural ethos: dystoptimism. A concept coined in its report, “dystoptimism” captures a collective mood that acknowledges darkness without surrendering to it and finding possibility in renewal. The Future 100: 2026 report is based on…
