As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on today’s episode of CBT Now to outline how dealers can cut through the noise and focus on foundational strategies that drive results. According to Furniss,…
The Tractor Supply Company Media Network has been highly commended in Strategy/Planning Team of the Year (Agency/Brand) at The Drum Awards for Commerce Media 2026. Here is the case study that impressed the judges as submitted. Tractor Supply Company serves one of the most distinctive audiences in American retail: rural lifestyle customers whose purchasing behaviors…
Nigeria’s digital economy is increasingly shaped by mobile access, not desktop habit. DataReportal reported 150 million cellular mobile connections in Nigeria at the start of 2025, while U.S. trade guidance published in 2025 described the country as Africa’s largest mobile market. That matters because more side-income models now begin on a phone screen, from content…
Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition and 28% focused on account expansion. ABM and demand generation increasingly work together, as 47% of respondents integrate both processes to streamline marketing efforts. ABM is no longer just a niche play for a handful of strategic…
Το συνέδριο AI Marketing 2026 σκέφτεται με ευφυΐα – marketingweek.gr x
1. What are the best AI tools for social media content creation in 2026? Some of the most widely used AI tools for social media content creation in 2026 include Canva, Jasper, ChatGPT, Buffer AI Assistant, Hootsuite OwlyWriter AI, and HubSpot AI tools. These platforms help marketers create captions, visuals, campaign ideas, and platform-specific content…
