What’s actually going viral on TikTok in 2026 and why does it seem to change overnight? Trends today are driven by search behaviour, tight-knit niche communities, authentic storytelling, and how quickly users jump into the moment. For brands, it’s not just about spotting trends, but understanding what makes them click and how to respond…
Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a notification alerted you when a new series dropped. Promotional emails highlighted only what you hadn’t watched. You didn’t see the data parsing or the…
Spread the loveAs we navigate through 2026, the marketing landscape continues to evolve at an astonishing pace. The integration of technology in advertising strategies is reshaping how brands connect …
Marketing automation can streamline repetitive tasks, maintain brand consistency and free up time for strategic growth. In her breakdown, Grace Leung explores how to use Claude Design and Claude Skills to build a structured, scalable system for automating marketing workflows. A key focus is on categorizing tasks into three distinct skill types: Brand Skills for…
New Delhi [India], April 25: India’s business landscape in 2026 is buzzing with innovation, ambition, and disruption. Across industries—from fintech and mobility to digital marketing, education, and retail—a new wave of companies is not just adapting to change but actively shaping the future. These organizations are leveraging cutting-edge technology, bold strategies, and customer-first thinking to…
Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
The Global Banking & Finance Review Awards programme has officially opened nominations for Best New Head of Marketing 2026, recognising outstanding marketing leaders who have made a significant impact within a short period in their role. In today’s highly competitive and digitally driven environment, marketing leadership plays a crucial role in shaping brand positioning, driving…
AI Search: A Game-Changer for B2B Marketing Accountability Forrester Most B2B marketers understand how buying behaviors are changing. As my colleagues have authoritatively written about, business buyers are turning to answer engines as a tool to increase their speed, efficiency, and confidence in purchasing. Accordingly, 90% of B2B marketing leaders report that AI visibility is,…
Paid social media marketing is undergoing its most significant structural shift in over a decade– and the marketers who adapt their thinking now will have a meaningful edge. At SocialNext: Toronto , …
Each year, the awards gives us a clear glimpse into the direction the industry is moving. And the future of B2B marketing? It’s still very much human. These insights are based on a comprehensive review of shortlisted campaigns from the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges through a rigorous…
