CRM marketing automation workflows are draining budgets without delivering results

CRM marketing automation workflows are draining budgets without delivering results

CRM marketing automation workflows are draining budgets without delivering results Many businesses today find that their CRM marketing automation setups are failing. They’re allocating the required budget, but their audiences simply aren’t opening the sequences they send out. Advertisement Closer inspection reveals that the triggers these teams set up often don’t make sense for their…

Everso Media Recognized for Impactful GEO Campaigns by Better Business Advice

Everso Media Recognized for Impactful GEO Campaigns by Better Business Advice

NEW YORK, May 1, 2026 /PRNewswire/ — After an extensive editorial review of the agencies setting the standard for AI-SEO and Generative Engine Optimisation in 2026, Better Business Advice is pleased to name Everso Media the Best AI-SEO Marketing Agency of May 2026, recognised specifically for the…

Funding Fixed and Five Chain Announce Strategic Marketing Partnership to Launch All-in-One Business Starter Bundle

Funding Fixed and Five Chain Announce Strategic Marketing Partnership to Launch All-in-One Business Starter Bundle

Boston, MA – April 6, 2026 — Funding Fixed has announced a strategic marketing partnership with Five Chain, a digital marketing and business infrastructure company, to launch a new all-in-one Business Starter Bundle designed to give founders a complete foundation for building and scaling a business. The bundle combines financial education and operational systems…

Using a Customer-Based Process to Synchronize Sales & Marketing Organizations in Pharma

Using a Customer-Based Process to Synchronize Sales & Marketing Organizations in Pharma

The pharmaceutical industry is navigating a period of unprecedented change. Patent cliffs, the rise of specialty medicines, complex customer journeys, and digital transformation are reshaping how companies engage with healthcare professionals (HCPs) and patients. In this environment, synchronizing sales and marketing is not just the best practice but a business imperative. This article presents an…

Leveraging AI-powered market analytics with OneRoyal

Leveraging AI-powered market analytics with OneRoyal

Learn how OneRoyal is utilising advanced AI-powered market analytics to take the emotion out of trading through data-driven decision-making OneRoyal is building a solid reputation as a forward-thinking broker thanks to how it is using cutting-edge technology as part of its product offering. The multi-regulated company has implemented a host of innovative, specialist…

5WPR Showcases Beauty PR and Digital Marketing Expertise Through High-Impact Cultural and Industry Moments

5WPR Showcases Beauty PR and Digital Marketing Expertise Through High-Impact Cultural and Industry Moments

NEW YORK, April 30, 2026 /PRNewswire/ — 5WPR, a New York-based independently owned PR and digital marketing agency and one of the largest of its kind in the U.S., today details its expertise in supporting brands at major cultural and industry moments. The agency helps partners drive visibility and engagement through integrated beauty PR and…

How is marketing automation affecting the work agencies do?

How is marketing automation affecting the work agencies do?

Is AI slowly replacing, or simply augmenting, the marketing workforce? The Drum asked the trusted experts in its Rolodex for their take on how automation is changing their working days. In most cases, agencies are investing in upskilling their workforces (Michael Dziedzic/Unsplash) From strategy to execution, brands and agencies are building and adapting stacks, as…

What a viral marketing article looks like in 2026 (the formula has changed)

What a viral marketing article looks like in 2026 (the formula has changed)

Tension: Viral marketing in 2026 thrives on authenticity over algorithms, yet most marketers still chase yesterday’s formula. Noise: The endless pursuit of engagement metrics blinds us to what actually spreads content today. Direct Message: Stop optimizing for platforms and start creating for the human craving genuine connection. To learn more about our editorial approach, explore…