Advanced Account-Based Marketing (ABM) – B2B Marketing

Advanced Account-Based Marketing (ABM) – B2B Marketing

Want to hear about some brilliant ABM campaigns? The findings here are informed by an in-depth assessment of shortlisted work from the 2025 B2B Marketing Awards. Analyzed by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect high-performing work—offering a clearer picture of what’s…

How to build credibility in B2B marketing

How to build credibility in B2B marketing

Columnist As businesses face increasing competition and audiences’ shorter attention spans, the way we build trust is changing. For many, marketing has become more data-driven than ever, with dashboards, automation and artificial intelligence shaping how companies reach their audiences. But while these tools improve efficiency, they don’t solve a growing challenge in B2B: credibility. In…

How Visual Creation Is Becoming Faster, Smarter, and More Personal

How Visual Creation Is Becoming Faster, Smarter, and More Personal

AI image generators are no longer just experimental tools used by early adopters. They have become part of the creative workflow for marketers, designers, publishers, entrepreneurs, students, creators, and everyday internet users. What started as a simple text-to-image novelty has quickly developed into a powerful way to create illustrations, mockups, product shots, social media graphics,…

Outreach Trends Businesses Should Know This Year

Outreach Trends Businesses Should Know This Year

IMAGE SOURCE: Pexels.com Outreach is always changing, and what worked last year might fall flat today. From email to social messaging, businesses need to stay ahead to reach the right people effectively. Trends in personalization, timing, automation, and data-driven strategies are shaping how companies connect and convert. Understanding these shifts isn’t just about following the…

Agentic AI for marketing: Reimagine end-to-end customer experiences

Agentic AI for marketing: Reimagine end-to-end customer experiences

Agentic AI represents the next phase of marketing performance, enabling organizations to connect insights, decisions, and execution across the customer experience. As customer journeys become more complex and expectations rise, enterprises need systems that can operate across data, content, and workflows in a coordinated way. Generative AI has dramatically sped up how marketing teams produce…

Former Havas Play influencer lead joins SocialChain

Former Havas Play influencer lead joins SocialChain

Manchester-founded integrated social agency SocialChain, now part of the Brave Bison Group, has appointed Sophie Berman as head of influencer as the business “accelerates the expansion of its creator marketing capabilities and scales its end-to-end influencer offering.” Berman joins from Havas Play UK where she was head of talent and influencer, and brings extensive experience…

5 Digital Shifts Reshaping Brand Performance in 2026: Report by Digital Silk

5 Digital Shifts Reshaping Brand Performance in 2026: Report by Digital Silk

MIAMI, May 6, 2026 /PRNewswire/ — Digital Silk, a leading branding agency focused on creating brand strategies, custom websites, and digital marketing campaigns, announces the release of its latest Digital Trends Guide, outlining key developments shaping online brand performance in 2026. The guide, now available for download, provides insights into evolving user behavior, design expectations,…