Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition and 28% focused on account expansion. ABM and demand generation increasingly work together, as 47% of respondents integrate both processes to streamline marketing efforts. ABM is no longer just a niche play for a handful of strategic…
The Gist Unified agent workspace. Pega orchestrates AI and human agents in one governed environment. Accelerated campaign delivery. Marketers move from brief to live campaigns in minutes. Governance for marketers. Built-in compliance and risk controls support enterprise AI adoption. Pegasystems on today announced Pega Customer Engagement Studio at PegaWorld in Las Vegas. The agentic AI…
Part 1 of CRN’s Big Data 100 takes a look at the vendors solution providers should know in the data analytics and business intelligence space. Analytical Approach Data analytics, business intelligence and data visualization software is the top layer of the big data technology stack. These are the tools that everyone from everyday business users…
AI startups and their future.) The report notes that companies focusing on health tech, green tech, and data privacy are particularly well-positioned to attract investment. Startups that can clearly articulate how their offerings address these pressing issues will stand out in a crowded market. As funding becomes more competitive, a clear value proposition is essential…
The impact of influencer marketing.) The Rise of Community-Centric Campaigns As brands shift focus, community-centric campaigns are taking center stage. These campaigns not only involve influencers but also engage their audiences in meaningful ways. Whether through interactive events, social media challenges, or user-generated content, brands are creating spaces where communities can come together. For example,…
Artificial intelligence in advertising.) What makes AdRoll particularly appealing is its focus on retargeting. With its robust machine learning algorithms, the platform can predict which users are most likely to convert and tailor messaging accordingly. As competition in digital advertising intensifies in 2026, AdRoll’s emphasis on personalized, multi-channel strategies will help brands maintain an edge…
Marketing Week Partner This year, the eighth edition of CX50 – in partnership with Cognizant and Google Cloud – reflects the growing influence and importance of AI in creating stand-out customer experiences that deliver commercial value. 4 Jun 2026 10:07 am
evaluating marketing strategies effectively.) The Risks of AI Marketing Despite the numerous advantages, AI marketing is not without its risks. Marketers must navigate several potential pitfalls: Data Privacy Concerns: With increased reliance on data, businesses must ensure compliance with regulations like GDPR and CCPA, prioritizing customer privacy. Algorithm Bias: AI models can perpetuate existing biases…
CDC on digital engagement strategies.) Companies that fail to embrace these changes risk losing out on valuable traffic and potential customers. A recent study showed that businesses investing in AI-driven SEO strategies saw a 30% increase in organic traffic compared to those who didn’t. This statistic underscores the urgency for startups to prioritize AI keyword…
NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) — A new U.S. research report sees brands and their agencies adopting artificial intelligence (AI)-driven processes and techniques at rapid levels to drive performance-oriented aims in marketing — and achieving significant boosts in customer acquisition, incremental sales and retail traffic as a result. “AI is both disruptive and…
