Key event to unite global expertise and local insights to shape future brands Sri Lanka Brand Conclave 2026, which is scheduled to be held on 28 July at Cinnamon Grand, will place global brand leadership thinking at the centre of Sri Lanka’s marketing landscape, bringing together internationally recognised experts,…
A BBC investigation published this week landed on a genuinely uncertain picture: early data shows AI hitting young workers in exposed sectors, but soaring agentic compute costs suggest virtual workers can sometimes cost more than human ones. Here’s where the numbers actually land, and why some of those scary layoff headlines deserve a second look. The…
Traditional Influencer Strategies Need To Change As The Creator Economy Matures Getty Images for Cannes Lions It has been a month since Cannes Lions, the festival where brands, creativity, and the future of marketing converge. The creator economy’s next challenge is asking both brands and creators to pay attention before it devours all the budgets…
Top Trending YouTube Content in Turkey Revealed – RaillyNews Unveiling 2026’s Most Searched YouTube Content in Turkey In a rapidly evolving digital landscape, understanding what captures viewers’ attention on platforms like YouTube offers invaluable insights into current trends, preferences, and cultural shifts. Recent analytics reveal that in the first half of 2026, Turkish users are…
AI is giving marketers the chance to move from campaign execution to business strategy, provided they use the technology to build intelligent workflows rather than simply generate content, Parminder Singh, chief executive officer, Reliance Enterprise Intelligence, said during his keynote at the B2B Marketing UnBoxed 2026, a day long conference for the next generation B2B…
India may be one country, but it is far from a homogeneous market. Every region has its own language, culture and consumer behaviour, making localisation a strategic imperative rather than a creative afterthought. As brands look beyond metropolitan markets for growth, marketers said the challenge is no longer translating campaigns but creating communication that feels…
As retail media gathers momentum, brands are rethinking how they create advertising to influence consumers at the point of purchase. Unlike traditional media, where awareness and buying are separated, retail media brings the advertisement and the ‘Add to Cart’ button together, compressing the customer journey and raising the importance of every creative element. At the…
Carnegie-based agency integrates websites, SEO, paid advertising, social media, reputation management, public relations and AI into one coordinated strategy Higher Images Connects Digital Marketing Channels for Pittsburgh-Area Business Growth Get the latest news delivered to your inbox Sign up for The Manila Times newsletters By signing up with an email address, I acknowledge that I…
How many AI tools should a small team realistically use at once? There’s no fixed number, but a useful rule of thumb is to master one tool per core workflow before adding another. Teams that adopt five overlapping tools simultaneously usually end up with low proficiency in all of them rather than strong proficiency in…
By Joshua Krish Carvalho Baradhwaaj,Over the last couple of years, one thing has become increasingly clear in our conversations with clients. Consumers are moving seamlessly between screens, but media plans often aren’t. We still tend to think in channels, television for awareness, digital for performance, social for engagement. Consumers don’t see those boundaries. They simply…
