Agentic go-to-market automation startup Alta AI Inc. said today it has raised $25 million in an early-stage round of funding as it tries to accelerate its mission to enhance customer acquisition for enterprises. The Series A round follows a period of explosive growth for the company, which now wants to sustain that momentum by scaling…
importance of digital advertising.) Future Trends to Watch in Digital Advertising As we look ahead, several trends are poised to shape the future of the digital advertising market: Increased Investment in Video Content: Video advertising is gaining traction as consumers increasingly prefer visual content. Platforms like YouTube and TikTok are becoming critical channels for brand…
Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices. The report also shows that full-funnel attribution, campaign agility, and tighter CFO alignment correlate with better marketing outcomes and stronger revenue impact. An annual report from Anteriad uncovers the key challenges and opportunities that many B2B marketers face…
You have probably seen the screenshots: someone earning thousands a month in “passive” affiliate income while they sleep. Most of it is exaggerated, and some of it is a lie. But underneath the hype, affiliate marketing is a real, legitimate way to earn money by recommending products you believe in, and plenty of ordinary people…
Marketing has never stood still. Every era has introduced a force that has challenged the sworn playbooks. Today, that force is AI. For marketers, it has sparked equal parts excitement and uncertainty. AI is changing how content is created, campaigns are executed, decisions are made and customer experiences are delivered. Alongside the promise of unprecedented…
Swedish home furnishings retailer IKEA has appointed Jessamine Avila as its new chief marketing officer for India, a strategic leadership placement designed to support the company’s ongoing expansion of its omnichannel retail network. In her new capacity within the growth and marketing function, Avila will take charge of directing IKEA India’s marketing strategies and driving…
[July 07, 2026] Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences. …
In 2026, social media trends are changing how we discover products, judge businesses, and figure out what’s worth our time. AI is speeding up content production, but audiences are becoming more critical of impersonal and repetitive posts. The better question for businesses is not simply what is trending now in social media—it is how to…
IKEA India has appointed Jessamine Avila as chief marketing officer (CMO) as the home furnishings retailer strengthens its leadership team to support its omnichannel growth strategy in the country. In her new role, Avila will be part of IKEA India’s Growth and Marketing function, leading the company’s marketing strategy and brand-building initiatives as it expands…
1. Is posting on social media enough for business growth? No. Social media helps brand awareness, but businesses need multiple digital channels for sustainable growth. 2. Why is organic reach on social media declining? Platform algorithms now prioritize paid advertisements, entertainment content, and creator-driven posts. 3. Why is SEO more valuable than social media alone?…
