Digital Marketing AwardsIn an age where consumers are swiping, hearting, sharing, commenting, and doing everything in between on screens, brands have no choice but to be where the engagement is happening. It’s a fact that today a significant portion of marketing budgets across categories is allocated to digital, everyone is ultimately chasing two things: share…
New research, alongside a go-to-market intelligence partnership, identifies key traits that set high-performing B2B marketing teams apart in 2026. These teams utilize buying groups, full-funnel attribution, and ensure AI visibility for their brands to achieve success. Such strategies help them stay ahead in the competitive marketing-tech landscape. This story was produced through MarketScale. See how…
The Gist What’s the biggest mistake marketing teams make evaluating martech tools? Chasing feature lists like “AI-powered attribution” instead of mapping every tool back to a concrete outcome, such as faster campaign execution or reduced time-to-insight. Why does AI expose bad data hygiene instead of fixing it? AI tools inherit the flaws of siloed, delayed…
The second annual awards recognize documented results across marketing, e-commerce, product, technology, customer operations, and logistics. NY, Aug. 03, 2026 (GLOBE NEWSWIRE) — The E-Commerce & Digital Marketing Association has announced the ECDMA Global Awards 2026 results after receiving 538 nominations from professionals, companies, teams, agencies, and technology providers worldwide. The second annual cycle followed…
The Gist What is a customer journey management platform? Software that connects cross-channel customer data, analysis and action so teams can see what customers actually do, not just what a map says they should do. How is it different from a CDP or DXP? A CDP unifies customer data and a DXP delivers digital experiences,…
BERLIN–(BUSINESS WIRE)–Aug 3, 2026– As the Official Global Insights Partner of IFA Berlin 2026, NIQ (NYSE: NIQ) will continue to play a leading role shaping industry discussions , bringing together data, AI-driven intelligence, and human insight to illuminate the forces reshaping growth, innovation, and consumer behavior. Through executive keynotes, panel discussions, exclusive market intelligence, and…
Four ecommerce niches worth building a side hustle around in 2026, backed by market data on wellness, pet products, AI tools and resale. getty About one-third of U.S. adults now have an active side hustle, and more than 70 percent of workers rely on some form of secondary income — freelance work, gig platforms, or…
Small business owner works a tablet and a laptop while sitting at a table in his artisanal shop. AI marketing tools can help with automating repetitive processes like scheduling or data collection. Getty Marketing budgets for small businesses usually fall between 2% and 5% of total revenue. At least, that’s the goal. Recommendations from the…
Generative AI has fundamentally changed the economics of identity fraud. Deepfakes, synthetic identities and injection attacks have reduced the cost of sophisticated attacks while increasing their scale and realism, forcing organizations to rethink how they secure digital identity. Deepfake detection is rapidly evolving from a specialist fraud tool into a foundational layer of modern identity…
CEM Africa, Africa’s leading customer experience conference, has announced three internationally respected speakers who will take to the stage at CEM Africa 2026, taking place from 18 – 20 August 2026 in Cape Town. Bringing together senior leaders from customer experience, marketing, digital transformation, retail, customer service and business strategy, CEM Africa continues to attract…
