Influencer Marketing Is Moving From Rented Attention To Creator Infrastructure

Influencer Marketing Is Moving From Rented Attention To Creator Infrastructure

Anastasia Shtompel is the Founder & CMO of Shtompel Marketing & Brand, a marketing consultancy specializing in global brand strategy. ​For years, influencer marketing was treated as a shortcut. A brand could find someone with an audience, send them a product, pay for a post and hope that attention would turn into sales. For a…

FTC Enforcement: What Q2 2026 Actions Mean for Consumers

FTC Enforcement: What Q2 2026 Actions Mean for Consumers

The Federal Trade Commission’s (FTC) Q2 2026 enforcement actions underscore a robust commitment to safeguarding consumer rights against evolving market threats, particularly in digital and financial sectors. Understanding the latest in FTC enforcement Q2 2026 is crucial for every American consumer. These actions, spanning from digital privacy to deceptive marketing, directly impact your daily interactions…

Top B2B Brand Marketing Agencies In The US 2026

Top B2B Brand Marketing Agencies In The US 2026

Following the release of our 2026 US Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From the agencies earning the highest gross income to emerging brand trends, this blog unveils the key insights shaping the market today. The full report is packed with valuable data, from the US’s fastest-growing…

How influencer marketing is reshaping brand strategies in Hong Kong

How influencer marketing is reshaping brand strategies in Hong Kong

Influencing – the act of changing how people think or behave – is a powerful tool that humans have been using for millennia to cooperate, organise and form social cohesion. As far back as the 5th century BC, the Sophists were famous in ancient Greece for their rhetorical skill and art of persuasion. During the…

Google’s June 2026 Spam Update Begins Rollout

Google’s June 2026 Spam Update Begins Rollout

Select Language: Google recently announced the rollout of its June 2026 spam update, which is expected to be fully implemented within a few days. Although this update caught many by surprise, there were signs indicating its impending release. Google stated that this update applies worldwide and across all languages, targeting sites that violate certain search…

PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID Reporting, Giving Marketers NPI-Level Visibility into Rotating Creatives

PulsePoint Expands Omnichannel Intelligence with Ad Server Creative ID Reporting, Giving Marketers NPI-Level Visibility into Rotating Creatives

NEWARK, N.J., June 23, 2026 /PRNewswire/ — PulsePoint, the leading healthcare marketing technology company, today launched Ad Server Creative ID Reporting, a new capability that connects ad server creative data to individual physician-level insights. This capability gives healthcare marketers something that hasn’t existed before: true granular visibility…

BYD Unleashes AI for Global Marketing Expansion at Cannes Lions 2026, ETBrandEquity

BYD Unleashes AI for Global Marketing Expansion at Cannes Lions 2026, ETBrandEquity

BYD plans to deploy artificial intelligence agents across its global sales and marketing operations, a move designed to generate hyper-localised content in minutes and accelerate its challenge to legacy automakers. Stella Li of BYD with Martin Sorrell at Cannes Lions 2026In a fireside chat with Martin Sorrell, executive chairman of S4 Capital, at the Cannes…