KT’s official college student marketing supporters “Y Futurists” introduce trend keywords at the Y Trend Conference on the 20th. Photo courtesy of KT KT teamed up with college students to analyze shifts in Gen Z lifestyles — spanning relationships, consumption, rest, self-development and content creation — and released five trend keywords for 2026. The company…
The global retail media ad market is set to reach $200.4bn (£147.1bn) in 2026, and $223.4bn (£164.0bn) in 2027, accounting for a predicted 15.2% of total worldwide ad investment. However, growth is beginning to slow, according to Warc’s latest The Future of Commerce Media report, released today (19 August). When excluding Amazon, the global retail…
August, 2026.- Planning is about uncovering the insights behind behavior—understanding who the audience is, what they believe, and why they make the decisions they make. Engagement Strategy takes those insights and turns them into action. Amy Restko made the move from Planning to Engagement Strategy because the agency needed someone who understood the role and…
Digiplus Awards celebrates outstanding digital marketing campaigns, honor innovative industry leaders, and recognize exceptional organizations that facilitated the growth of digital marketing.Today, top-tier marketing campaigns do more than drive short-term clicks. They create a lasting cultural footprint and measurable business growth. Award-winning strategies master the balance between creative agility, local cultural resonance, and clear performance…
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget. According to POM Marketing’s latest research, “Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders,” 81% of marketers say the pressure to deliver results is higher now than it was two to three years ago. The…
One of the key outputs from the BBS is the annual BBS Global Trend Index. This is a ranking of the media industry trends that are considered by technology end-user respondents to be the most commercially important to their businesses in the next 2–3 years. The 2026 BBS Global Trend Index In the 2026 survey…
RevOps automation uses software, integrations, workflow rules, and AI to automate repeatable revenue processes across marketing, sales, customer success, and operations. Rather than automate isolated tasks, a RevOps approach connects data and actions across the revenue funnel — from lead capture and enrichment to routing, pipeline management, forecasting, onboarding, and renewal. The strongest candidates are…
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff, while feuding teams defend separate scorecards and treat handoffs as a suggestion sales can ignore. The 2026 Demand Generation Benchmark Survey turns the collective experience of hundreds of demand gen leaders into a clear picture of…
Affiliate marketing has long been one of iGaming’s most effective acquisition channels, but the industry’s priorities have evolved. However, rising acquisition costs, expanding regulation and rapid technological development are forcing operators to rethink how affiliate programmes are managed. At the same time, affiliates themselves demand greater transparency, faster reporting and more operational autonomy. For ReferOn,…
For years, brands have paid influencers to borrow something they struggle to build themselves: an audience that listens. Now, some marketers are reconsidering whether to keep renting this attention or invest in cultivating their own loyal following. Go Zero founder Kiran Shah recently decided to redirect the brand’s influencer marketing budget toward hiring full-time content creators,…
