VDO.AI and mFilterIt have launched an Omnichannel Advertising Playbook based on insights from more than 1,000 campaigns across India’s digital advertising ecosystem. The playbook examines how brands can coordinate fragmented media channels, reduce audience duplication and improve media quality across the consumer journey. The report comes as brands increasingly distribute advertising budgets across connected TV…
1. How will AI change marketing by 2027? AI will reshape search, personalization, content creation, customer journeys, campaign execution, measurement, and marketing decision-making across organizations. 2. What is agentic marketing? Agentic marketing uses AI agents to autonomously perform multi-step tasks, optimize campaigns, analyze data, and execute marketing workflows. 3. Why is AI search important for…
A year after its Unilever acquisition, influencer marketing remains Wild’s “biggest growth channel”, as the brand looks to offer an “injection of innovation”. Refillable deodorant brand Wild has continued to put influencers at the forefront of its marketing strategy since it was acquired for £230m by FMCG giant Unilever in April 2025. Not yet a subscriber?…
August, 2026.- Influencer marketing is having a moment right now. Emma Roffey and Natalie Stagnaro of Coolr see a fundamental shift: influencer marketing has become a true full-funnel channel that can drive real awareness, consideration, and conversion. It is no longer viewed as a nice-to-have—it is a boardroom conversation and increasingly a core part of…
This issue’s Creator Economy calendar spans nine events across Germany, Australia, the United Kingdom, and the United States, with a concentration of activity in New York City. The slate ranges from a virtual business-building summit and the world’s largest gaming event in Cologne to a social media conference in Perth, an Influencer Marketing awards…
US – Behavioural insights startup Neurovantage has developed a mobile neuromarketing research lab, using the iMotions platform. Researchers can use the units to conduct biometric and AI-based consumer research at locations including events, workplaces and healthcare facilities. The iMotions behaviour research software platform synchronises and analyses biometric data. It is used by organisations to access…
AI search is quickly becoming a major product discovery channel. According to Similarweb, generative AI platforms averaged around 9.5 billion web visits per month between June 2025 and May 2026, up about 70% year over year. For marketers, this creates a new visibility problem. It is no longer enough to know where your website ranks…
Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of their brand building mix. Influencers are known for driving short-term social engagement, but how effective are they as a long-term brand building channel? Asahi director of brand communications, Caroline Drewes, explains influencer marketing is one of…
Profit Acuity releases marketing automation setup checklist for small business owners. The resource provides structured guidance on implementing five high-impact automations including lead capture, social media scheduling, email nurturing, content repurposing, and performance tracking. Pittsburgh, United States, August 22, 2026 /NewsNetwork/ — Profit Acuity has released a marketing automation setup checklist designed to help small…
KT’s official college student marketing supporters “Y Futurists” introduce trend keywords at the Y Trend Conference on the 20th. Photo courtesy of KT KT teamed up with college students to analyze shifts in Gen Z lifestyles — spanning relationships, consumption, rest, self-development and content creation — and released five trend keywords for 2026. The company…
