Birmingham students win global marketing competition
The team’s campaign aimed to reposition IBM’s Sustainable AI offering as ‘accountable intelligence.’ The strategy had three pillars: a Netflix documentary series, an invitation-only global summit for business professionals, and a workforce programme to help small and medium-sized enterprises deliver on their goals.
On their award, Audrey Berling and Janhavi Tamhankar said: “We are so delighted to be named winners of the postgraduate category. The Pitch has given us an unforgettable experience that we will remember forever. Not only have we developed valuable, real-world marketing skills, but we’ve also had the chance to apply them in a high-pressure, industry-level environment.
The Pitch has equipped us with confidence, practical insight, and strategic thinking that employers look for, and now we have the belief that this is just the beginning. We would like to say a huge thank you to CIM, IBM, the judges and our tutor, Dr Fahad Ibrahim, who supported two teams from University of Birmingham throughout this journey, helping both secure first and second place.”
Runner’s up in the postgraduate competition, Gordon Chen, Harriet Cox and Stephanie Ka Min Sin (DinoMighty Consultancy), are also studying MSc Strategic Marketing & Consulting at the University of Birmingham.
DinoMighty Consultancy’s strategy identified Green AI as not only a sustainability issue, but a business issue linked to efficiency, resilience, and trust. They developed a strategy which positioned IBM as the company best placed to lead responsibility, as well as their own CAR (Credibility, Adoption and Reach) framework to help IBM build trust both internally and externally.
