Top UK B2B Market & Strategy Planning Agencies
Earlier this year, we released our 2026 UK Agencies Benchmarking Report, packed with valuable insights into the evolving B2B landscape. Alongside thought leadership trends, client satisfaction metrics, and a definitive ranking of the highest-earning agencies, the report also highlights agency specialisms. This week, we’re spotlighting the top 10 agencies who specialize in market and strategy planning.
Before diving in, it’s worth explaining how we gathered the data. We surveyed 68 agencies, asking them to select the services they offer across a range of specialisms, from ABM and content marketing to demand generation and beyond. Each agency then identified their top three areas of expertise.
From this data, we analyzed the most frequently selected specialisms to determine the leaders in market and strategy planning. And the top 10? See below:
- Dentsu B2B
- Omne
- ArmstrongB2B
- Just Global, a Trilliad Company
- Publicis Pro
- Air Marketing
- Hut 3
- Jellybean
- Realm B2B
- Babel
Taking the top spot is Dentsu B2B, which also ranked #1 in our overall league table and appeared in our fastest-growing agencies list. Having placed #2 last year and securing the top position in our 2025 US report, the agency’s continued momentum is clear. In second place is Omne, which recently won Gold for ‘UK B2B Agency of the Year’ at the 2025 B2B Marketing Awards and ranked #10 in our main league table further cementing its strong industry reputation.
Why market and strategy planning matters in 2026
Market and strategy planning emerged as one of the most in-demand specialisms in our research, with 41% of agencies selecting it. Why the surge in importance? As pressure mounts to deliver measurable ROI, strategic expertise has become a critical differentiator. Data from our Propolis Community Sprint reinforces this trend. Only 19% said they were experts in strategic skills, while 67% said they were capable and 14% claim they’re not capable. This gap highlights a growing demand for stronger strategic and marketing planning capabilities especially in today’s highly competitive environment.
If you’re looking for more insights about the UK agency landscape, check out our 2026 UK Agencies Benchmarking Report for a peek into the financial state of the marketplace, as well as commentary from industry experts and much more.
