Many people involved in B2B sales and marketing think that consideration begins once a business negotiation starts. That is why they polish their proposal materials and refine how they present demos.However, when you ask the buyers, the order seems to be different. They have already narrowed down their candidates significantly in a space further upstream,…
YouTube has unique strengths when it comes to influencer content. YouTube videos tend to be longer than those on other social media platforms, and the average YouTube user spends nearly an hour on the platform every day. This gives brands and creators more time to tell nuanced stories, demonstrate the value of products, and build…
DNPA (Digital News Publishers Association) Conclave 2026, set to take place on February 26 in New Delhi, will bring together policymakers, media leaders and industry experts for a dialogue on the rapidly evolving landscape of news, governance and digital innovation. As a key industry platform, the conclave will feature curated panel discussions and expert-led sessions…
The company is defining a new discipline where AI agents execute go-to-market work across places, surfaces, and conversations that human teams simply cannot reach at the same speed or scale. United States, June 9, 2026 — enso today introduced Agentic Growth Hacking, a new category designed for how companies will grow in the AI era….
The Gist Premium is built operationally. High-end hospitality is not sustained by branding alone. It depends on disciplined systems, service blueprints and repeatable standards that shape what guests perceive as normal. The premium label is socially constructed. No official authority defines “premium” for most hotels, yet guests still recognize it through pricing, design, reputation, convenience…
The strongest strategy departments in Saudi are not the most local or the most international. They are the ones where both coexist, sometimes uncomfortably, writes Interesting Times’ Roupen Markossian. Have we made ‘local’ the answer before asking the question? There’s a new rule in Saudi’s marketing industry: local wins. What we say and how we…
