The generative AI ad playbook—red flags, real wins and hard lessons
Generative AI use in ads is rising fast. On Ad Age Insider, hear where brands succeed, where campaigns fail and how disclosure, quality and brand fit shape consumer response.
Ubisoft announced sweeping changes to its business today, confirming more layoffs, major internal restructuring, and the cancelation of seven projects including Prince of Persia: The Sand of Time. At the same time it renewed its pledge to double down on generative AI. In a document released today Ubisoft describes its “radically new value-creation” business model,…
Earlier this week, Nvidia debuted DLSS 5, a new generative AI upscaling technology that purports to allow developers to get even closer to realizing their artistic visions by putting weird AI porn slop faces on popular characters like Grace from Resident Evil Requiem. People got mad. Real mad. Now Nvidia is responding by doubling down…
A startup called Qodo, officially known as Codium Ltd., today said it has raised $70 billion in a Series B funding round that brings its total funding to date to $120 million. Few areas have felt the impact of generative artificial intelligence as much as software development. Tools such as Anthropic PBC’s Claude Code and…
Foxconn’s industrial arm, Foxconn Industrial Internet (FII), has ridden the AI server boom to become a revenue leader, illustrating to global manufacturers how advanced production capability and supply‑chain control can translate surging AI demand…
We are now in the digital era, where almost everyone aspires to become content creators. While many still utilize traditional methods of content making, some seek alternative and more efficient ways to get the job done. Thankfully, deepfake apps now exist. The emergence of these AI-powered media tools has significantly changed how digital content is…
B2B brands have reached a “survival threshold” where AI-powered personalisation is widening the gap between commercial leaders and laggards, new research from McKinsey suggests. The consultancy’s 2026 Global B2B Pulse Survey, based on responses from nearly 4,000 decision-makers across 13 countries, found companies outperforming rivals are significantly more likely to combine hyper-personalisation, scaled generative AI…