A glossy interface is no longer proof of a serious product. That’s the warning TripWorks is putting to tour and activity operators worldwide, as new research exposes a widening gap between what AI-generated booking platforms promise and what they actually deliver when things get complicated. The company has a name for what’s happening: an “AI…
Yango Drive, the car rental service and part of the global tech company Yango Group, has published its 2025 Mobility Report, an industry analysis exploring how AI is reshaping mobility across the UAE. Based on publicly available government and market data, the report examines shifting traveller behaviour, mobile-first discovery, and the operational role of AI…
Antoine Souma has witnessed the transformation of influencer marketing within the travel industry from its early, unstructured beginnings into a sophisticated component of global tourism strategy. As a Los Angeles-based travel blogger and digital storyteller working with destinations and hospitality brands since 2017, his perspective reflects both creative practice and market awareness. Over time, travel…
Hilton AI Planner is a new digital concierge in beta that uses generative AI to help travellers search, compare and book stays more intuitively on hilton.com. Robbie Hodges reports Hilton has introduced a new AI-powered planning tool designed to simplify how travellers search for and book hotels across its global portfolio. Called the Hilton AI…
News, travel and auto marketplaces have emerged as the sectors most exposed to disruption from generative AI, as consumer discovery and decision-making increasingly shift to AI-led experiences, according to a new AI Disruption Index report prepared by Moloco in partnership with BCG. The report argued that the biggest change caused by AI today is not…
BTN presents exclusive video interviews from FITUR 2026, featuring global leaders across tourism, hospitality, technology, and investment. Industry innovators and decision-makers share insights on emerging trends, digital transformation, sustainable development, and strategic collaborations shaping the future of global travel and tourism.
India Budget News Live Updates: As India approaches the Union Budget 2026, retail and logistics leaders are calling for policy measures that support resilient growth, boost consumption, and lower logistics costs to strengthen India’s competitiveness. “The upcoming Budget is a pivotal opportunity to move from recovery to resilient growth. Following the GST reforms in personal…
AI-powered visibility and full-funnel integration have emerged as crucial elements for travel brands aiming for success in 2026, according to Propellic, a travel-focused performance marketing agency. The agency’s newly released AI Travel Megatrends 2025 and 2026 playbook outlines how artificial intelligence is revolutionising travel marketing strategies, urging brands to move beyond isolated SEO and paid…
Propellic, the travel-focused performance marketing agency managing global digital initiatives for leading brands, unveils the AI Travel Megatrends 2025 and 2026 playbook, a comprehensive look at how AI is transforming travel businesses across the entire funnel, from search to paid media. The analysis highlights five major trends shaping travel marketing strategies in 2025, along with…
