Indian payments chief thinks AI will be heavily involved in next era of digital payment growth

Indian payments chief thinks AI will be heavily involved in next era of digital payment growth

India’s digital payment share has increased over the years, with the Unified Payment Interface (UPI) growing to over 750 million daily transactions. With an aim to reach over a billion daily transactions, Dilip Asbe, MD and CEO of the National Payments Corporation of India, which oversees UPI, thinks AI would be heavily involved in the…

This 19-Year-Old Creator Economy CEO Thinks Your Brand’s Creator Strategy Is Broken

This 19-Year-Old Creator Economy CEO Thinks Your Brand’s Creator Strategy Is Broken

Follower count was supposed to be the holy grail that made Influencer Marketing digestible and enticing to brand marketers. Braden Blacker, the 19-year-old CEO of Los Angeles-based social media and influencer marketing agency The Content Code, believes that this premise is now the primary reason many campaigns underperform. Braden started managing creators at 14, joined…