GTA 6 Won’t Use Generative AI; Take-Two Confirms Physical Release as Marketing Begins This Summer

GTA 6 Won’t Use Generative AI; Take-Two Confirms Physical Release as Marketing Begins This Summer

Over the past few months, Grand Theft Auto 6 has been surrounded by rumors, from possible delays and marketing plans to questions about artificial intelligence and the game’s physical release. Now, Take-Two Interactive has stepped in to clear things up, addressing several of the most discussed topics surrounding one of the most anticipated games ever….

Take-Two boss says gen-AI has played “zero part” in GTA 6’s creation, even though his studios are “embracing” it more widely

Take-Two boss says gen-AI has played “zero part” in GTA 6’s creation, even though his studios are “embracing” it more widely

Here I am again, sitting at my desk, listening to Take-Two boss Strauss Zelnick spout some financial buzzwords in an investor call, just in case there are any revelations about GTA 6. It’s become a quarterly tradition for me now. Anyway, there’s no need for panic this time around, gamers – the big takeaway from…

‘We’re actively embracing generative AI,’ Take-Two boss says, after previously expressing skepticism: ‘We have hundreds of pilots and implementations across our company’

‘We’re actively embracing generative AI,’ Take-Two boss says, after previously expressing skepticism: ‘We have hundreds of pilots and implementations across our company’

There was a spot of consternation over Google’s new AI-powered world builder Project Genie earlier this week: In the immediate wake of the software’s announcement, the share prices of a handful of companies, including game engine maker Unity and Grand Theft Auto 6 publisher Take-Two Interactive, took a notable tumble. During today’s investors call following…