TL;DR Take-Two CEO Strauss Zelnick confirmed that generative AI plays “zero part” in GTA 6’s development, calling Rockstar’s worlds “handcrafted” down to every building and street. The game launches 19 November 2026 on PS5 and Xbox Series X/S, roughly 18 months behind its original internal target. While Take-Two uses AI for testing and productivity across…
The head of Take-Two Interactive‘s AI team has seemingly been laid off, along with an undisclosed number of other employees working on leveraging AI at the company that owns Rockstar Games, 2K, and Zynga. The reorg comes despite CEO Strauss Zelnick saying the parent-publisher is “actively embracing generative AI.” “It’s truly disappointing that I have…
oi -Kabir Jain Published: Friday, February 6, 2026, 14:15 [IST] Artificial intelligence is becoming harder to avoid in modern game development. Studios are using it for everything from testing to animation tools. But when it comes to GTA 6, Take-Two Interactive says there’s a firm boundary it isn’t crossing. In an interview with GamesIndustry.biz, Take-Two…
Generative artificial intelligence has become a major part of video game development. Studios are experimenting with tools that streamline certain processes, but AI has also sparked a debate about the moral limits of this technology. In an interview with GamesIndustry.biz, Take-Two Interactive CEO Strauss Zelnick discussed the use of artificial intelligence in GTA 6. Although…
The hype for Grand Theft Auto VI continues unabated, as publisher Take-Two Interactive shares that GTA 6 is still on track for a November release. As monumental as this game’s release is likely to be, however, it still can’t escape the discourse of AI in game development. In an interview with GamesIndustry.biz, CEO Strauss Zelnick…
These appear to be the same lines that other game companies are drawing. Strauss Zelnick has reiterated Take-Two’s and Rockstar’s stance on generative AI. In an interview with GamesIndustry.Biz, Strauss reiterated his stance on gen AI being useful for making digital tools. In his words: …we’re already seeing instances where generative AI tools are driving…
Strauss Zelnick, CEO of Take-Two, has revealed during an interview with GamesIndustry.biz that Rockstar Games is not using generative AI in any way in regards to what it’s building for Grand Theft Auto VI, but outside of that the studio is making extensive use of AI and “always has.” The executive noted that he’s “been…
TL;DR: Take-Two CEO Strauss Zelnick confirmed that Grand Theft Auto 6 has not used generative AI in its development at all, emphasizing the game’s handcrafted world design, and that this is what differentiates GTA 6. Procedural generation is not involved, and shouldn’t be, Zelnick said, observing: “That’s what makes great entertainment.” The CEO of Take-Two…
Rockstar’s highly-anticipated Grand Theft Auto 6 will not feature any Generative AI. That’s coming from Take-Two head Strauss Zelnick, who assured the GTA community that the controversial tech has “zero part in what Rockstar is building”. To see this content please enable targeting cookies. Manage cookie settings Zelnick was talking with Eurogamer’s sister site gamesindustry.biz…
× Get the Latest in Movies, TV, Gaming and more — First! Join 100K+ fans and never miss breaking news, fan theories, trailers & exclusive content. With the rise of Generative AI in media and its use in the gaming industry, fans were concerned that the technology’s reach would extend to GTA 6. However, in…
