COURTESY: NESTLÉ Nestlé’s marketing strategy in 2026 is undergoing a transformation that goes far beyond increasing its advertising budget. The giant behind brands such as Nescafé, KitKat, Maggi, Purina and Nespresso is concentrating its resources on fewer brands, increasing its presence in digital retail media and influencer marketing, and using artificial intelligence to improve its…
Let’s clear something up right away. Most SEO tools are reactive. You ask a question, they give you an answer. You spot a drop in rankings; you dig through reports to figure out why. They’re helpful, sure. But they’re also passive. You still have to do the heavy lifting. AI agents flip that dynamic on…
Casino development was once considered a property issue primarily. If the resort, sportsbook, or gaming venue opened late, the first things that come to mind are construction costs, disputes with contractors, and lost revenue. That’s no longer the whole story. Today, most gambling establishments are linking land-based casinos to apps, loyalty programs, online accounts and…
As part of MediaBrief’s exclusive invite-only FestiveBrandBrief26 series, Avanish Agarwal, Managing Partner, Sri Jagdamba Pearls, shares how the brand is approaching the festive season by blending its Hyderabadi heritage with contemporary jewellery trends. He also speaks about the role of omnichannel marketing, youth-focused collections, cross-platform integration, and the brand’s efforts to create seamless online-to-offline customer…
Omnichannel customer communication has become one of the defining priorities for organizations looking to improve customer experience, increase operational efficiency and unlock new revenue opportunities. Businesses understand that customers expect faster, more relevant and more connected interactions, and that relying on one or two legacy channels is no longer enough. Yet many are still struggling…
In an effective SEO strategy, it takes more than optimization and keyword selection. Backlinks from respected and relevant sites can add value in terms of authority, visibility, and discoverability. This is where high-authority link building services come into play. This process helps organizations establish the basis for organic success by finding out what works best…
Company Logo Opportunities center on hybrid IT, SME digital transformation and AI governance, alongside demand for compliance, risk oversight, portfolio optimization and KPI-led management Information Technology (IT) Governance and Strategy Market Information Technology (IT) Governance and Strategy Market Dublin, Sept. 02, 2026 (GLOBE NEWSWIRE) — The “Information Technology (IT) Governance and Strategy Market Report 2026”…
VDO.AI and mFilterIt have launched an Omnichannel Advertising Playbook based on insights from more than 1,000 campaigns across India’s digital advertising ecosystem. The playbook examines how brands can coordinate fragmented media channels, reduce audience duplication and improve media quality across the consumer journey. The report comes as brands increasingly distribute advertising budgets across connected TV…
A year after its Unilever acquisition, influencer marketing remains Wild’s “biggest growth channel”, as the brand looks to offer an “injection of innovation”. Refillable deodorant brand Wild has continued to put influencers at the forefront of its marketing strategy since it was acquired for £230m by FMCG giant Unilever in April 2025. Not yet a subscriber?…
August, 2026.- Planning is about uncovering the insights behind behavior—understanding who the audience is, what they believe, and why they make the decisions they make. Engagement Strategy takes those insights and turns them into action. Amy Restko made the move from Planning to Engagement Strategy because the agency needed someone who understood the role and…
