India’s app downloads surge to 25.5 billion in 2025 as Gen-AI boom reshapes mobile market

India’s app downloads surge to 25.5 billion in 2025 as Gen-AI boom reshapes mobile market

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India recorded 25.5 billion app downloads in 2025, marking a recovery from the dip seen the previous year. The rebound was largely driven by the rapid adoption of generative AI apps and the rise of short-form microdrama platforms, which together reshaped download and engagement trends across the country. After falling to 24.6 billion downloads in…

AI reshapes travel marketing strategies for 2026

AI reshapes travel marketing strategies for 2026

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AI-powered visibility and full-funnel integration have emerged as crucial elements for travel brands aiming for success in 2026, according to Propellic, a travel-focused performance marketing agency. The agency’s newly released AI Travel Megatrends 2025 and 2026 playbook outlines how artificial intelligence is revolutionising travel marketing strategies, urging brands to move beyond isolated SEO and paid…