Employees equipped with new-age AI skills are commanding 20–40 per cent higher salary premiums than those engaged in traditional roles in the IT sector, according to hiring firms. On average, leaders with AI skills enjoy a premium of about 30-35 per cent while entry level talent receive a much lower premium of around 8-10 per…
India recorded 25.5 billion app downloads in 2025, marking a recovery from the dip seen the previous year. The rebound was largely driven by the rapid adoption of generative AI apps and the rise of short-form microdrama platforms, which together reshaped download and engagement trends across the country. After falling to 24.6 billion downloads in…
AI-powered visibility and full-funnel integration have emerged as crucial elements for travel brands aiming for success in 2026, according to Propellic, a travel-focused performance marketing agency. The agency’s newly released AI Travel Megatrends 2025 and 2026 playbook outlines how artificial intelligence is revolutionising travel marketing strategies, urging brands to move beyond isolated SEO and paid…
