The oft adhered to rules of marketing are changing – not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. Top marketing thought leaders across SAS, the leader in data and AI, give their predictions on how brands can adapt and thrive in 2026. Seismic shift in marketing “We’re in the…
As 2026 unfolds, the cryptocurrency and web3 sector continues to mature amid economic uncertainties and regulatory advancements. Digital assets exchanges Kraken and Gemini (NASDAQ:GEMI) have released forward-looking analyses, highlighting trends that could shape the industry. These perspectives emphasize Bitcoin’s resilience, institutional integration, and evolving innovations, painting a picture of a market transitioning from speculation to…
Rising investments in AI channel programs and initiatives, edge AI and physical AI momentum and “born in the AI era” cyberattacks are among the possibilities. Rising investments in AI channel programs and initiatives. Physical AI and AI at the edge growth. And the industry getting tested by “born in the AI era” cyberattacks and lawsuits….
The AI disruptions of the past few years have only been the prologue to what’s coming in 2026: AI’s full integration into data center processes and builds. It’s a moment we’ve been building up to ever since OpenAI’s ChatGPT brought Artificial Intelligence into the mainstream in late 2022, sending shockwaves through everything from academia and…
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The important questions for leaders as we enter a new stage of agentic AI are: What does it look like to work alongside AI agents? How can leaders deploy agents effectively and responsibly? Getty Images AI agents loomed large throughout 2025. But agentic AI in 2026 could be the year the technology moves onto center…
Listen to the article 17 min This audio is auto-generated. Please let us know if you have feedback. The sense of a stable middle ground will continue to erode across several aspects of marketing in 2026. Studies indicate the middle class is thinning, altering important consumer milestones. Monoculture is also on the wane as people…
People fed up with old style search are turning to AI tools first. A new report from Eight Oh Two shows 37% of consumers now begin with AI rather than a traditional search engine. Many want one summarised answer straight away. Users told the agency that AI feels faster and clearer. They also said it…
Image: Generated via Google’s Nano Banana AI predictions are all over the map. Some say boom, some say bust. Some think AI will end the world and make all of us redundant. Others believe AI will transform life, cure cancer, eliminate stress, end poverty, and bring happiness to all mankind. Rather than focusing on a…
In 2025, consumers moved through the world in response to — and rejection of — the digital. But with innovation moving at breakneck speed, a packed cultural calendar and major events in the world of sport, brands may need to reassess their playbooks to capture consumers through the new year. Here are the key consumer…
