Sam Altman says he’s “delighted to be wrong” about AI wiping out white-collar jobs after years of warning that automation could erase entire categories of work. That reversal matters because OpenAI and Anthropic helped drive much of the global panic around AI job losses just as both companies reportedly move closer toward massive IPOs. Here’s…
Artificial intelligence is rapidly transforming how meteorologists track storms, with recent data from the 2025 Atlantic hurricane season solidifying a massive leap forward in forecasting technology. While the National Hurricane Center (NHC) has relied on early forms of AI for years, 2025 emerged as a pivotal turning point. During this past season, the NHC partnered…
Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
Adobe’s annual Sneaks session at Adobe Summit in Las Vegas has once again drawn a packed mainstage crowd, and this year it delivered a lot more than just curiosity. The long-running showcase of experimental ideas has evolved into a proving ground for what’s next in customer experience, with a growing number of concepts making the…
Digital marketing never sits still. New platforms pop up and algorithms shift. And the way people search and buy keeps changing. If you’re leading a brand or running a team, staying ahead isn’t optional. It’s how you survive while everything around you moves. What are the trends you should keep up with this year, and…
I see personalisation shifting from “who you are” to “what you’re trying to do right now”. Less about static traits, more about live intent. So instead of a broad “new customers” campaign, the email engine reacts to signals like “browsed cancellation page”, “used feature X for the first time”, or “contacted support about pricing”. The…
We stand at an inflection point. The era of experimental AI pilots is coming to a close. After years of proof-of-concepts and experimentation, enterprise leaders face a reckoning: embrace the emerging capabilities in autonomous AI agents, or watch competitors seize the advantage. What changed? The barriers that once made enterprise AI agent deployment impossibly complex…
The Drum’s AI Marketing Pulse reveals that AI confidence is racing ahead of capability, governance and ownership. Ahead of The Drum’s Predictions 2026, here are the seven signals already reshaping what this year will really demand of marketing leaders. The Drum launches wave one of the AI Marketing Pulse, in partnership with Gut Network AI…
Twenty years ago, when I first coined the term ‘Artificial General Intelligence,’ the idea of machines matching human-level thinking felt like science fiction to most observers. Today, as CEO of the Artificial Superintelligence (ASI) Alliance and someone who has spent 3+ decades building toward this goal, I can tell you: the science fiction is rapidly…
The oft adhered to rules of marketing are changing – not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. Top marketing thought leaders across SAS, the leader in data and AI, give their predictions on how brands can adapt and thrive in 2026. Seismic shift in marketing “We’re in the…
