Pharma marketing in 2026 will be digital-first but trust-led, say industry leaders
The pharmaceutical sector’s advertising accounted for Rs. 4,933 crore in overall advertising spends in 2025, representing 4% of total industry expenditure, according to dentsu’s latest report. More significantly, digital media is projected to grow at a compound annual growth rate of 17%, reaching Rs. 98,034 crore by 2027 and accounting for 70% of total ad expenditure….
