AI was the headline and the buzzword at most pharma marketing conferences for the last few years, but as we enter the fall of 2026, there’s already been a marked shift in how AI is being discussed in the industry. Looking ahead to Fierce Pharma Week, marketers will focus less on the exciting potential of…
The pharmaceutical industry has a deep-seated love affair with omnichannel. It is the word of the decade, dominating slides, agency pitches, and executive roundtables. Yet, if you sit down with five different commercial leaders and ask them what omnichannel actually means in practice, you will get five vastly different, often vague, answers. For too many…
The 31st Dubai International Pharmaceuticals and Technologies Conference and Exhibition (DUPHAT 2026) continued its second day under the theme “Reformulating the Future of Pharma”, highlighting …
AUTOMA+ 2026 takes place from 16-17 November in Zurich, Switzerland. Credit: AUTOMA+ The budgets for pharma digitalisation continue to expand at a pace where operational reality is struggling to keep up. In just four years, AI spending will nearly triple to $11.12bn, up from $4.79bn in 2026. Yet these numbers don’t tell the whole story….
Google AI Overviews are a feature within Google Search that uses large language models (LLMs), specifically Google’s Gemini models, to generate concise summaries of search queries. They aim to simplify complex queries, reduce the need to open multiple tabs, and help users quickly understand a topic or make decisions. As such, Google AI Overviews represent…
The pharmaceutical industry is navigating a period of unprecedented change. Patent cliffs, the rise of specialty medicines, complex customer journeys, and digital transformation are reshaping how companies engage with healthcare professionals (HCPs) and patients. In this environment, synchronizing sales and marketing is not just the best practice but a business imperative. This article presents an…
Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
Spread the loveIntroduction As the pharmaceutical industry continues to evolve, staying ahead of the game requires constant vigilance and adaptation. Marketers in this sector must navigate a complex …
As the AI era becomes increasingly shaped by foundation models, the pharmaceutical industry is entering a new phase of opportunity for discovery, design, and decision-making driven by AI for science. To explore these advancements, Insilico Medicine (03696.HK), a clinical-stage generative AI–driven drug discovery company, today announced that the Pharma.AI Spring Kickoff 2026 will be held…
Anthropic already partners companies that specialize in helping organizations adopt AI for life sciences work. These include the likes of Caylent, Deloitte, Accenture, KPMG, PwC, Quantium, Slalom, Tribe AI, and Turing. Its pharma clients include Sanofi, Novo Nordisk, Genmab, 10x Genomics, and Axiom Bio.
