In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They offer the personal touch that builds trust and fosters deep discussions. Still, HCPs increasingly turn to digital channels for information, as traditional methods alone may fall short. Paid media emerges as an essential amplifier of HCP engagement. It generally encompasses:…
These days, the phrase “omnichannel engagement” is everywhere. But the way the biopharmaceutical industry thinks about omnichannel can be limited, envisioning it as a buzzword, rather than a true vehicle for engaging two of healthcare’s most important stakeholders: the patients and healthcare providers (HCPs). In today’s video podcast, brought to you by Reverba Global, editor-in-chief…
Classified in: Science and technology, BusinessSubject: PDT FLORENCE, Italy, Jan. 13, 2026 /PRNewswire/ — LuisaViaRoma, the iconic fashion retailer known for blending heritage Florentine craftsmanship with digital-forward innovation, has selected XY Retail as the technology partner for its next-generation physical retail strategy. As part of the company’s broader restructuring and modernization plan, XY Retail will…
