Swedish home furnishings retailer IKEA has appointed Jessamine Avila as its new chief marketing officer for India, a strategic leadership placement designed to support the company’s ongoing expansion of its omnichannel retail network. In her new capacity within the growth and marketing function, Avila will take charge of directing IKEA India’s marketing strategies and driving…
Customer loyalty has fundamentally transformed. The traditional paradigm, which was predominantly reliant on transactional discounts and rudimentary point-scoring systems, is no longer sufficient to retain modern consumers. Today, the path to purchase is highly non-linear and spans a fragmented ecosystem of social networks, mobile applications, web platforms, direct email, and conversational commerce long before a…
NEWARK, N.J., June 23, 2026 /PRNewswire/ — PulsePoint, the leading healthcare marketing technology company, today launched Ad Server Creative ID Reporting, a new capability that connects ad server creative data to individual physician-level insights. This capability gives healthcare marketers something that hasn’t existed before: true granular visibility…
Published Thursday, June 18, 2026 | 5 a.m. NEW YORK–(BUSINESS WIRE)–Jun 18, 2026– Real Chemistry, a leader in AI-driven insights and marketing and communications exclusively for the healthcare and life sciences sectors, today announced the full integration of Spring & Bond, Greater Than One, and its legacy media and omnichannel practice into a single, unified…
Want to unlock the key to creating award-winning campaigns in 2026? The insights in this blog stem from a thorough review of entries shortlisted in the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect the full breadth…
In an era increasingly defined by capital discipline, “growth at any cost” is quickly becoming a concept of the past. The early 2020s were dominated by an unconditional growth mindset, but persistent economic and geopolitical uncertainty has caused both public and private players to embrace a more balanced strategy — one where expansion is prioritized…
Marking a milestone in travel retail digital strategy, L’Oréal Travel Retail Asia Pacific and Agoda come together for a commemorative photo. Pictured from left are L’Oréal Travel Retail Asia Pacific Digital Performance Manager Alan Lam; Consumer Engagement Head Colin Lim; Chief Marketing Officer Omnichannel Chao Siv-Laing; Managing Director Jesus Abia; Agoda Supply Vice-President Jun Dong;…
Modern brands will not be able to rely on a single channel for marketing, as customers now shop via email, SMS text, push notification, social media, website and in-app experience before making a purchase. Omnichannel marketing tools allow brands to integrate these touchpoints to generate personalized messages and automate customer journeys so that the customer…
Life science marketing is changing, and with it our need for personalised engagement strategies. While omnichannel marketing initially appeared to be a solution to keep up with changing consumer expectations and behaviours, cracks soon started to appear. A lack of personalisation often led to healthcare professionals (HCPs) and customers feeling bombarded with information, compromising campaign…
Online and offline shopping is blurring. Carly Johnson of Momentum Worldwide explains why the key to winning shoppers is understanding how they move between channels. Shoppers “appreciate that different channels solve different needs at different moments,” says Johnson (Jazael Melgoza/Unsplash) Omnichannel marketing has been considered the gold standard for brands navigating an increasingly fragmented media…
