[AI Marketing Daily] Summary of Key Trends for 2026-10-20|べっく(AIマーケ翻訳家)

[AI Marketing Daily] Summary of Key Trends for 2026-10-20|べっく(AIマーケ翻訳家)

Issue Date: 2026-10-20 | Summary of Key AI Marketing Trends for Yesterday and Today [Today’s Top 3 Trends and Key Messages] 1. From ‘Tool Adoption and Trial’ to ‘Generating Business Results and ROI’ As seen in the practices of leading companies like Panasonic Connect, LY Corporation, and MISUMI, AI utilization has moved beyond PoCs and…

Salesforce to acquire marketing automation provider Braze for $5.66B

Salesforce to acquire marketing automation provider Braze for $5.66B

Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew 26% year-over-year last quarter, to $227.2…

Amazon bets on agentic AI to power enterprise ops; Is your marketing AI tool driving profit or just noise?

Amazon bets on agentic AI to power enterprise ops; Is your marketing AI tool driving profit or just noise?

Dear Reader, The future points to agentic AI, and its implementation is gathering pace.  Cognizant and Google Cloud are expanding their partnership to accelerate adoption of agentic AI. This includes a ‘Gemini Frontier Capability Group’, which brings together Google’s full-stack, enterprise-ready AI platform and Cognizant’s industry and engineering expertise as an AI-builder.  The group will…

[AI Marketing Daily] Summary of Key Trends for 2026-10-19|べっく(AIマーケ翻訳家)

[AI Marketing Daily] Summary of Key Trends for 2026-10-19|べっく(AIマーケ翻訳家)

Issue Date: 2026-10-19 | Summary of Key AI Marketing Trends for Yesterday and Today [Today’s 3 Major Trends and Key Messages] 1. From ‘Tool Adoption and Trial’ to ‘Generating Business Results and ROI’ As seen in the practices of leading companies like Panasonic Connect, LY Corporation, and MISUMI, AI utilization has moved beyond PoCs and…

Βραβείο για το καλύτερο ΑΙ Video απέσπασε η GR8 Communication στα Content Marketing Awards 2026

Βραβείο για το καλύτερο ΑΙ Video απέσπασε η GR8 Communication στα Content Marketing Awards 2026

Με την καμπάνια «Η Υγεία είναι Δύναμη» για το ΙΑΣΩ Γενική Κλινική, η GR8 Communication διακρίθηκε με Silver βραβείο στην κατηγορία Best Use of AI in Content Marketing. Μια σημαντική διάκριση απέσπασε η GR8 Communication στα Content Marketing Awards 2026, που πραγματοποιήθηκαν την Πέμπτη 15 Οκτωβρίου στο Anais Club, κατακτώντας το Silver Award στην κατηγορία…

TTB turns to digital marketing, untapped attractions to boost tourist arrivals

TTB turns to digital marketing, untapped attractions to boost tourist arrivals

  By Our Reporter  Tanzania is seeking to attract more international tourists by expanding promotion of lesser-known attractions and using digital platforms to reach global audiences, as the government pushes for more effective marketing of the country’s tourism potential. The strategy will involve identifying tourism products in areas that have received limited publicity, using influential…

Is your marketing AI tool driving profit or just noise? CleverTap co-founder Anand Jain weighs in

Is your marketing AI tool driving profit or just noise? CleverTap co-founder Anand Jain weighs in

Most marketing teams today use AI to save time on tasks such as drafting emails, creating image variants, and summarising long documents. However, Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, a customer engagement and marketing automation platform, says basic tools that do these jobs rarely improve company profits. In a masterclass on marketing…

[AI Marketing Daily] Summary of Key Trends for 2026-10-18|べっく(AIマーケ翻訳家)

[AI Marketing Daily] Summary of Key Trends for 2026-10-18|べっく(AIマーケ翻訳家)

Issue Date: 2026-10-18 | Summary of Key AI Marketing Trends for Yesterday and Today [Today’s 3 Major Trends and Key Messages] 1. From ‘Tool Adoption and Trial’ to ‘Business Results and ROI Generation’ As seen in the practices of leading companies like Panasonic Connect, LINE Yahoo, and MISUMI, AI utilization has moved past PoCs and…

[Next-Generation Automation] AI Agents are Transforming Marketing! A Thorough Guide from Basic Knowledge to Practical Use Cases

[Next-Generation Automation] AI Agents are Transforming Marketing! A Thorough Guide from Basic Knowledge to Practical Use Cases

In recent years, the use of “AI agents” has been rapidly gaining attention in the field of digital marketing. Unlike conventional generative AI, AI agents are a technology capable of autonomously judging and executing a series of business processes to achieve goals that will dramatically improve the productivity of marketing organizations. In this article, we…

[AI Marketing Daily] Summary of Key Trends for 2026-10-17|べっく(AIマーケ翻訳家)

[AI Marketing Daily] Summary of Key Trends for 2026-10-17|べっく(AIマーケ翻訳家)

Issue Date: 2026-10-17 | Summary of Key AI Marketing Trends from Yesterday and Today [Today’s 3 Major Trends and Key Messages] 1. From ‘Tool Adoption and Trial’ to ‘Generating Business Results and ROI’ As seen in the practices of leading companies like Panasonic Connect, LY Corporation, and MISUMI, AI utilization has moved beyond PoCs and…