Tuoyo Erikowa, Lead, Digital Marketing, Media and Advertising at International Distillers Limited, has been named Digital Marketing Personality of the Year at the 2026 EDGE Awards, earning recognition for his contribution to the rapidly evolving digital marketing landscape. Erikowa received the honour at the 14th edition of the prestigious awards organised by MARKETING EDGE on…
For those wondering, “Isn’t affiliate marketing prohibited on note?” As an operator who has published 173 articles about anime and manga on note, I have summarized this while checking the original text of the terms of service and help pages. Conclusion: You can do affiliate marketing on note What you can do: You can paste…
Digital marketing has moved beyond being busy online. The Digital Marketing Certificate brings together data-driven digital marketing strategy, performance marketing, and customer engagement across digital platforms. Participants build plans tied to measurable growth and complete a capstone project applying their learning to a real marketing brief. Accredited by the Digital Marketing Institute (DMI), the seven-month…
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Issue Date: 2026-10-02 | Summary of Key AI Marketing Trends from Yesterday and Today [Today’s 3 Major Trends and Key Messages] 1. From “Tool Adoption and Trial” to “Generating Business Results and ROI” As seen in the practices of leading companies like Panasonic Connect, LY Corporation, and MISUMI, AI utilization has moved beyond PoCs and…
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“I want to incorporate generative AI into my marketing tasks, but I don’t know where to start.” “I’m using ChatGPT, but I end up doing most of the work myself anyway.” Are you struggling with these kinds of concerns? Marketing involves many time-consuming tasks, such as gathering information, conducting competitor research, writing ad copy, creating…
The Stillman School of Business, in collaboration with the Hall Social Lab, hosted “Reel Talk: Exploring the Impact of Influence” on Sept. 30, examining the growing role of influencer marketing in business and the importance of personal branding on social media. As part of the Stillman Speaks series, Debra Lee Surface, an assistant professor of…
You are working hard on your social media, but you don’t really feel like it’s leading to inquiries or business meetings. Does this sound familiar? Thinking of weekly post ideas, creating images, refining text, and scheduling posts. You spend a significant amount of time on this, yet after posting, it ends with just a few…
Real Chemistry Launches MaestroHCP, an AI-Powered Platform for HCP Omnichannel Marketing Enterprise platform helps pharmaceutical marketers plan, activate and measure omnichannel engagement with greater speed, precision and control Real Chemistry, a leader in AI-driven insights and marketing and communications exclusively for the healthcare and life sciences sectors, today announced the launch of MaestroHCP, the first…
CMOs should not measure AI ROI with a single metric. AI can create several different types of value. It can allow employees to accomplish more, reduce external spending, improve conversion, accelerate pipeline or improve customer understanding. Those outcomes should be measured separately before being combined into an overall assessment of return. Open Future Forum’s September…
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Issue Date: 2026-09-30 | Summary of Key AI Marketing Trends from Yesterday and Today [Today’s 3 Major Trends and Key Messages] 1. From ‘Tool Adoption and Trial’ to ‘Generating Business Results and ROI’ As seen in the practices of leading companies like Panasonic Connect, LINE Yahoo, and MISUMI, AI utilization has moved beyond PoCs and…
