Ghana’s Digital Marketing Industry Is Growing. The Harder Question Is Whether It Can Scale

Ghana’s Digital Marketing Industry Is Growing. The Harder Question Is Whether It Can Scale

Ghana’s digital marketing industry has come a long way. Businesses are investing in social media, online advertising, content, search engine optimisation and other digital channels to reach customers and grow their brands. Yet being visible online is not the same as building a sustainable business. Campaigns may generate attention without sales. Teams may produce content…

15ο eCommerce & Digital Marketing World 2026: “The Growth Playbook!” με 2+1 συνέδρια στις 4 Νοεμβρίου!

15ο eCommerce & Digital Marketing World 2026: “The Growth Playbook!” με 2+1 συνέδρια στις 4 Νοεμβρίου!

Το 15ο eCommerce & Digital Marketing World 2026, με κεντρικό τίτλο «The Growth Playbook!», έρχεται την Τετάρτη 4 Νοεμβρίου 2026, στο Divani Caravel Hotel, με 2+1 παράλληλα συνέδρια, κοινό εκθεσιακό χώρο και workshops, για να παρουσιάσει τις στρατηγικές, τις τεχνολογίες και τις πρακτικές που διαμορφώνουν τη νέα εποχή του ηλεκτρονικού εμπορίου, του digital marketing και…

Time for Marketing Automation to move on! Here comes a new platform

Time for Marketing Automation to move on! Here comes a new platform

Marketing Automation (MA) is a core element of the Martech stack, and it’s been around a long time. Maybe too long, because despite improvements over the years, it hasn’t really changed all that much.  Jon Miller thinks it’s time for a new take on the hardy perennial, one that leverages AI natively, and as such…

Best Digital Marketing Agencies in Bangkok: Who Leads the Industry?

Best Digital Marketing Agencies in Bangkok: Who Leads the Industry?

Entering Thailand’s digital market or growing your business in Bangkok takes more than running ads or posting on social media. Thai consumers have their own online behaviors, moving between search engines, social media, and online shopping platforms before making a purchase. To reach the right audience, businesses need a digital marketing strategy that fits the…

[AI Marketing Daily] Summary of Key Trends for 2026-10-24|べっく(AIマーケ翻訳家)

[AI Marketing Daily] Summary of Key Trends for 2026-10-24|べっく(AIマーケ翻訳家)

Issue Date: 2026-10-24 | Summary of Key AI Marketing Trends from Yesterday and Today [Today’s 3 Major Trends and Key Messages] 1. From ‘Tool Adoption and Trial’ to ‘Generating Business Results and ROI’ As seen in the practices of leading companies like Panasonic Connect, LINE Yahoo, and MISUMI, AI utilization has moved past PoCs and…

[AI Marketing Daily] Summary of Key Trends for 2026-10-23|べっく(AIマーケ翻訳家)

[AI Marketing Daily] Summary of Key Trends for 2026-10-23|べっく(AIマーケ翻訳家)

Issue Date: 2026-10-23 | Summary of Key AI Marketing Trends from Yesterday and Today [Today’s 3 Major Trends and Key Messages] 1. From ‘Tool Adoption and Trial’ to ‘Generating Business Results and ROI’ As seen in the practices of leading companies like Panasonic Connect, LY Corporation, and MISUMI, AI utilization has moved past PoCs and…

[AI Marketing Daily] Summary of Key Trends for 2026-10-21|べっく(AIマーケ翻訳家)

[AI Marketing Daily] Summary of Key Trends for 2026-10-21|べっく(AIマーケ翻訳家)

Issue Date: 2026-10-21 | Summary of Key AI Marketing Trends from Yesterday and Today [Today’s Top 3 Trends and Key Messages] 1. From “Tool Adoption and Trial” to “Generating Business Results and ROI” As seen in the practices of leading companies like Panasonic Connect, LINE Yahoo, and MISUMI, AI utilization has moved beyond PoCs and…

Naver holds ‘Entertainment Day 2026’ to share K-pop marketing strategies

Naver holds ‘Entertainment Day 2026’ to share K-pop marketing strategies

Naver said on Oct. 22 it held ‘Naver Entertainment Day 2026’ at Naver 1784 in Seongnam, Gyeonggi Province, to introduce advertising strategies for the entertainment industry. [Photo: Naver] Naver said on Oct. 22 it held ‘Naver Entertainment Day 2026’ at Naver 1784 in Seongnam, Gyeonggi Province, to introduce advertising strategies for the entertainment industry. The…

Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow becomes…

New Research Finds B2B Brands That Integrate Influencer Marketing With AI Search Are Nearly 2x as Likely to Be Cited by AI

New Research Finds B2B Brands That Integrate Influencer Marketing With AI Search Are Nearly 2x as Likely to Be Cited by AI

New research from TopRank Marketing and Ascend2 finds 48% of marketers who connect influence to AEO/GEO see their brand cited in AI answers, vs. 26% who don’t; only 37% have made the connection. MINNEAPOLIS, Oct. 21, 2026 /PRNewswire-PRWeb/ — B2B marketing agency TopRank Marketing and research partner Ascend2 have released The 2027 B2B Influencer & Creator…