Mahindra Manulife Insurance names Ruchika Malhan Varma as Chief Marketing & Customer Officer

Mahindra Manulife Insurance names Ruchika Malhan Varma as Chief Marketing & Customer Officer

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Mahindra Manulife Insurance has appointed Ruchika Malhan Varma as Chief Marketing & Customer Officer (CMCO). In her new role, Varma will oversee brand and marketing communications, corporate communications, digital and growth marketing, customer experience, digital experience, partnerships, DEI, sustainability, and AI enablement. Varma brings more than two decades of experience across financial services, media, entertainment, travel…

Viral Marketing Strategies 2026: 7 Taktik yang Bisa Dorong Brand Makin Dikenal

Viral Marketing Strategies 2026: 7 Taktik yang Bisa Dorong Brand Makin Dikenal

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Highlight Berita: Viral marketing strategies pada 2026 menempatkan emosi, tren, partisipasi audiens, dan kemudahan berbagi sebagai unsur penting kampanye. Konten yang lucu, mengejutkan, mengharukan, atau relatable dinilai memiliki peluang lebih besar untuk dibagikan audiens. Trendjacking dapat membantu brand masuk ke percakapan yang sedang ramai apabila tetap relevan dengan produk dan audiens. User-generated content memberi ruang…

See the finalists advancing AI-powered marketing » Strategy

See the finalists advancing AI-powered marketing » Strategy

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AI has given Search superpowers, enabling consumers to ask more complex questions, size up unfamiliar products, and go from “I wonder” to “I’ll take it” in minutes. The 2026 Google Search Honours Awards celebrate the Canadian advertisers and agencies leading the way in AI-powered marketing, turning fast-moving consumer curiosity into business growth. Now in its…

here is its marketing strategy

here is its marketing strategy

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COURTESY: NESTLÉ Nestlé’s marketing strategy in 2026 is undergoing a transformation that goes far beyond increasing its advertising budget. The giant behind brands such as Nescafé, KitKat, Maggi, Purina and Nespresso is concentrating its resources on fewer brands, increasing its presence in digital retail media and influencer marketing, and using artificial intelligence to improve its…

Las tendencias digitales que marcarán la agenda de marketing en 2027

Las tendencias digitales que marcarán la agenda de marketing en 2027

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Natali Heredia, directora Digital de MIDIOS, participará en el Congreso Nacional de Marketing Digital 2026 (CNMD 2026) con una conferencia dedicada a analizar los cambios tecnológicos, estratégicos y culturales que influirán en las decisiones de las marcas durante el próximo año. La especialista presentará “Las tendencias digitales que marcarán la agenda de marketing en 2027”…

Manulife appoints Sarah Chapman as Global Chief Marketing & Customer Experience Officer, joining Executive Leadership Team

Manulife appoints Sarah Chapman as Global Chief Marketing & Customer Experience Officer, joining Executive Leadership Team

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TORONTO, Sept. 10, 2026 /CNW/ — Manulife has appointed Sarah Chapman as Global Chief Marketing & Customer Experience Officer, effective January 1, 2027, reporting to Phil Witherington, President and Chief Executive Officer, and joining Manulife’s Executive Leadership Team. Chapman will lead Manulife’s Global Marketing organization, with responsibility for the company’s brand, marketing and enterprise customer…

Global AI MarTech Market Report 2026-2031; Market to Nearly Triple From $28B in 2025 to $74.3B by 2031 as Agentic AI, Platform Consolidation and Privacy-First Personalization Reshape Marketing Technology

Global AI MarTech Market Report 2026-2031; Market to Nearly Triple From $28B in 2025 to $74.3B by 2031 as Agentic AI, Platform Consolidation and Privacy-First Personalization Reshape Marketing Technology

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Company Logo The global AI MarTech market is forecast to grow from USD 28.00 billion in 2025 to USD 74.30 billion by 2031 at a 17.66% CAGR. Growth is driven by agentic AI, first-party data, privacy-first personalization, multimodal content and platform consolidation. Software held about 73% of the market in 2025, while hybrid deployment is…

The biggest marketing trends to look out for at Fierce Pharma Week 2026

The biggest marketing trends to look out for at Fierce Pharma Week 2026

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AI was the headline and the buzzword at most pharma marketing conferences for the last few years, but as we enter the fall of 2026, there’s already been a marked shift in how AI is being discussed in the industry. Looking ahead to Fierce Pharma Week, marketers will focus less on the exciting potential of…

Purple Sketch joins AEDEX + Airport Expo 2026 as Official Digital Marketing Partner

Purple Sketch joins AEDEX + Airport Expo 2026 as Official Digital Marketing Partner

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Integrated marketing agency Purple Sketch has partnered with AEDEX + Airport Expo 2026 as its Official Digital Marketing Partner, strengthening the agency’s engagement with the aerospace, defence and civil aviation ecosystem. The six-month partnership culminated with Purple Sketch taking its presence to the exhibition floor from September 10 to 12, 2026, at Yashobhoomi, IICC, Dwarka,…

Marketing automation med HubSpot styrker kunderejsen

Marketing automation med HubSpot styrker kunderejsen

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Strømlin din kunderejse med integreret marketing automation og HubSpot For moderne virksomheder handler en succesfuld online tilstedeværelse ikke kun om at tiltrække nye besøgende til hjemmesiden, men i høj grad om at konvertere disse besøgende til loyale, betalende kunder over tid. Mange virksomheder oplever dog desværre, at arbejdet med nyhedsbreve, sociale medier, kundeservice og salgsopfølgning…