Why brands need to create, not localise, for India’s next 500 million, ETBrandEquity

Why brands need to create, not localise, for India’s next 500 million, ETBrandEquity

India may be one country, but it is far from a homogeneous market. Every region has its own language, culture and consumer behaviour, making localisation a strategic imperative rather than a creative afterthought. As brands look beyond metropolitan markets for growth, marketers said the challenge is no longer translating campaigns but creating communication that feels…

India’s Semiconductor Ambitions: IIT Madras Hosts Key Symposium

India’s Semiconductor Ambitions: IIT Madras Hosts Key Symposium

IIT Madras is spearheading India’s semiconductor future by hosting the 3rd Digital India RISC-V Symposium 2026, bringing together key stakeholders to advance indigenous processor technologies and establish the nation as a global semiconductor innovation hub. Photograph: ANI Photo Key Points IIT Madras to host the 3rd Digital India RISC-V Symposium 2026, fostering semiconductor innovation. The…

GDAI launches Supernova to support India’s next generation of game studios

GDAI launches Supernova to support India’s next generation of game studios

Supernova offers mentorship, publisher access, funding readiness and AI-focused guidance. Applications close on July 31st, with the first cohort to be announced in August 2026. The programme will conclude with a Demo Day at IGDC 2026. Stay Informed Get Industry News In Your Inbox… Sign Up Today The Game Developer Association of India (GDAI) has…

Tech Saga 2026 Brings Together India’s Top CIOs, Defence Leaders and Technology Experts in Pune

Tech Saga 2026 Brings Together India’s Top CIOs, Defence Leaders and Technology Experts in Pune

India oi-Oneindia Staff Updated: Monday, July 13, 2026, 14:44 [IST] The CIO Association Pune Chapter successfully hosted Tech Saga 2026 in Pune, bringing together an exceptional gathering of India’s leading technology professionals, industry pioneers, and distinguished veterans of the Indian Armed Forces. The event served as a unique platform to explore the convergence of defence…

‘Samriddh Gram’ Project Wins WSIS Prizes 2026, Recognizing India’s Digital Transformation, ETTelecom

‘Samriddh Gram’ Project Wins WSIS Prizes 2026, Recognizing India’s Digital Transformation, ETTelecom

New Delhi: Union Minister for Communications Jyotiraditya Scindia on Thursday expressed his delight after the Department of Telecommunications’ (DoT) ‘Samriddh Gram’ integrated phygital services project was declared a global winner at the prestigious WSIS Prizes 2026. The project won the top honours under the ‘Enabling Environment’ category, awarded by the International Telecommunication Union (ITU). Taking…

World Social Media Day: The numbers behind India’s scrolling culture

World Social Media Day: The numbers behind India’s scrolling culture

We wake up to ‘Good Morning’ WhatsApp forwards and scroll through late night memes on Instagram, social media has powered the life of millions of Indians everyday. In this day and age, an average person can not imagine a life without their phone. Whether it’s morning news updates or watching a food recipe on YouTube,…

Why Digital Adoption Alone Isn’t Enough For India’s MSMEs

Why Digital Adoption Alone Isn’t Enough For India’s MSMEs

India’s digital economy has transformed the way millions of small businesses operate over the past decade. Digital payments have become routine. GST has formalised business transactions. Cloud accounting software has replaced paper ledgers for many enterprises, while e-commerce platforms and WhatsApp Business have opened entirely new sales channels. What once required significant investment is now accessible…

OPINION | India’s digital economy: Growth, innovation and new legal considerations

OPINION | India’s digital economy: Growth, innovation and new legal considerations

The digitisation of the Indian economy is not just a development in technology but a revolution in how business processes function, commerce is executed, and consumer interactions take place. With the adoption of digital payment platforms, online commerce, financial innovations, the use of artificial intelligence (AI), cloud computing, and data technology, economic activities have been…

Yogesh Dhomkar Receives 2026 Global Recognition Award for Advancing India’s Digital Transformation Through Geospatial Intelligence and Leadership

Yogesh Dhomkar Receives 2026 Global Recognition Award for Advancing India’s Digital Transformation Through Geospatial Intelligence and Leadership

Yogesh Dhomkar received a 2026 Global Recognition Award for advancing geospatial intelligence and telecommunications infrastructure in India. His leadership in GIS-driven network planning, 5G deployment, digital governance, and professional mentorship has delivered lasting national impact across multiple sectors. New York, NY, United States, June 3, 2026 — Over the past two decades, India has undergone…