Salem Baliyouha: Artificial intelligence does not cancel out talent. The future of media is based on the integration between humans and technology The session “Economic Media in the Age of Platforms”, held as part of Arab media Summit 2026 in Dubai, explored how economic content is evolving amid changing audience behaviour and the rapid shift…
The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is rewriting workflows. And the definition of a good lead looks nothing like it did two years ago. You have until September 11 to add your perspective and help shape what the industry learns next. The 2026 Demand…
KT’s official college student marketing supporters “Y Futurists” introduce trend keywords at the Y Trend Conference on the 20th. Photo courtesy of KT KT teamed up with college students to analyze shifts in Gen Z lifestyles — spanning relationships, consumption, rest, self-development and content creation — and released five trend keywords for 2026. The company…
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff, while feuding teams defend separate scorecards and treat handoffs as a suggestion sales can ignore. The 2026 Demand Generation Benchmark Survey turns the collective experience of hundreds of demand gen leaders into a clear picture of…
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets are paying off. Marketers who participate get a clearer picture of how peers rank priorities and defend spend to leadership, helping them decide what to…
India oi-Jonathan Thomas Jai Published: Tuesday, June 2, 2026, 14:20 [IST] Who is driving this transformation? Generation Z, the first generation to grow up entirely in the age of smartphones, social media and on-demand information. What is happening? Young people are increasingly moving away from traditional news sources such as newspapers and television, turning instead…
B2B brands have reached a “survival threshold” where AI-powered personalisation is widening the gap between commercial leaders and laggards, new research from McKinsey suggests. The consultancy’s 2026 Global B2B Pulse Survey, based on responses from nearly 4,000 decision-makers across 13 countries, found companies outperforming rivals are significantly more likely to combine hyper-personalisation, scaled generative AI…
Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust over time, not just more campaigns or surface-level personalization. Gill argues AI should reduce operational complexity by handling repeatable tasks and helping teams act on signals in context, while humans stay focused on judgment, nuance, and experience…
Apple is all set to host its biggest software event of the year, Worldiwde developer conference (WWDC) at the company’s Cupertino based headquarters next month. The company has already hinted at upcoming ‘AI advancements’ coming at WWDC and we are now seeing signs of how big the actual announcements could be. As per a new…
Verisk, a global data analytics and technology provider to the insurance industry, has integrated its reliable insurance analytics and generative AI capabilities with artificial intelligence firm Anthropic’s Claude Enterprise. This integration is facilitated by standardised Verisk Model Context Protocol (MCP) connectors, which enable insurance and property restoration professionals to access insights conversationally within a secure,…
