Leading B2B firms twice as likely to have ‘fully implemented’ gen AI

Leading B2B firms twice as likely to have ‘fully implemented’ gen AI

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B2B brands have reached a “survival threshold” where AI-powered personalisation is widening the gap between commercial leaders and laggards, new research from McKinsey suggests. The consultancy’s 2026 Global B2B Pulse Survey, based on responses from nearly 4,000 decision-makers across 13 countries, found companies outperforming rivals are significantly more likely to combine hyper-personalisation, scaled generative AI…

AI models can’t fully understand security – and they never will

AI models can’t fully understand security – and they never will

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AI-assisted coding or ‘vibe coding’ is a trend that dominated last year, so much so that it was named word of the year for 2025. Since OpenAI co-founder Andrej Kaparthy coined the term, developers have been wooed by the prospect of minimizing coding ‘grunt’ work. Even non-programmers without extensive coding knowledge have created software, leading…