ASU professor is trying to figure out how to better detect AI content using invisible watermark

ASU professor is trying to figure out how to better detect AI content using invisible watermark

The growth of AI-generated media can make it hard to determine what online content is real and what is fake. But a professor from Arizona State University is trying to figure out how to better detect AI content. YZ Yang says his team’s work began several years ago. He contributed to developing a mechanism that…

Mastering Content and Inbound Marketing: A Comprehensive Guide for 2026

Mastering Content and Inbound Marketing: A Comprehensive Guide for 2026

Getting noticed online in 2026 is tough. You’re probably making good content and running ads, but people still just look and leave, right? Leads in your system aren’t turning into customers, and it’s frustrating. This guide is about making content and inbound marketing work. We’ll look at how to get the right people interested, turn…

Breaking Content & SEO Silos To Build Entity Authority in AI Search

Breaking Content & SEO Silos To Build Entity Authority in AI Search

This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own.  Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on…

Content creator? These AI tools can boost your output 

Content creator? These AI tools can boost your output 

What’s the story Cutting-edge AI tools are revolutionizing the world of content creation by automating the repetitive aspects of content writing, editing, and video production. This way, creators can devote more time to their ideas and output. These tools simplify processes, allowing for quicker publishing cycles without sacrificing quality or authenticity. From drafting blog posts…

How to Adapt Your Content for the Modern B2B Buyer

How to Adapt Your Content for the Modern B2B Buyer

Content remains the cornerstone of B2B marketing, but its form and function are in a constant state of evolution. The 2026 B2B Trends Research Report reveals that static, one-dimensional assets are no longer sufficient to engage sophisticated buyers. To capture attention and drive conversions, marketers must embrace dynamic, interactive, and platform-native formats that meet audiences…

Centre proposes to scrutinise online news content even without complaint

Centre proposes to scrutinise online news content even without complaint

The draft amendments also revise Part II, which deals with intermediary due diligence. They introduce a provision requiring intermediaries to comply with all clarifications, advisories, directions, standard operating procedures and guidelines issued by the Ministry. This compliance will form part of due diligence under Section 79 of the Information Technology Act. At present, intermediaries must…

Social Media Marketing – The Creator Landscape in 2026: Content, Monetization, and AI Trends

Social Media Marketing – The Creator Landscape in 2026: Content, Monetization, and AI Trends

How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers at The Influencer Marketing Factory conducted a survey in January 2026 among 1,000 creators based in the United States. Most (52%) creators say they post new content at least…

Centre Proposes To Extend IT Rules To Users Posting News Content On Social Media

Centre Proposes To Extend IT Rules To Users Posting News Content On Social Media

The Central Government has proposed amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, proposing to expand compliance obligations of intermediaries with government-issued directions and to widen the scope of regulatory oversight over online content, including news and current affairs shared by non-publisher users. The Ministry has invited feedback from…

Filipino consumers shift to authentic content as creator marketing evolves in 2026

Filipino consumers shift to authentic content as creator marketing evolves in 2026

Filipino consumers are changing how they decide what to buy, as highlighted during a closed webinar hosted on February 26 by Unbox Creator Network founder and president Carlo Ople. The session, attended by brand managers and marketing leads, focused on emerging trends in creator marketing and how shifting audience behavior is affecting brand strategies in…