AI Tool of the Week: This Claude plugin helps small businesses close books and run campaigns

AI Tool of the Week: This Claude plugin helps small businesses close books and run campaigns

Install first: download Claude Cowork, install the Small Business plugin from the plugins page, toggle it on, and connect QuickBooks, PayPal, and HubSpot. Takes five minutes, no IT needed. Chase overdue: prompt: “Rank my overdue invoices and draft reminders for the top three.” Review and approve before anything sends. Close the month: prompt: “Reconcile my…

Email marketing ROI: How modern platforms turn campaigns into revenue

Email marketing ROI: How modern platforms turn campaigns into revenue

You send emails, but you’re not sure they’re actually driving sales. Maybe open rates look fine, but the conversions aren’t adding up, and you can’t figure out why. That challenge is almost universal among email marketers once they move beyond basic newsletters and start asking harder questions about what the channel is worth. Email marketing…

Everso Media Recognized for Impactful GEO Campaigns by Better Business Advice

Everso Media Recognized for Impactful GEO Campaigns by Better Business Advice

NEW YORK, May 1, 2026 /PRNewswire/ — After an extensive editorial review of the agencies setting the standard for AI-SEO and Generative Engine Optimisation in 2026, Better Business Advice is pleased to name Everso Media the Best AI-SEO Marketing Agency of May 2026, recognised specifically for the…

Principles of Effective Email Design for Marketing Campaigns

Principles of Effective Email Design for Marketing Campaigns

A well-structured email can significantly influence how subscribers interact with your brand. Whether you are creating campaigns using a free html email builder or designing them manually, understanding email design best practice is essential for success. Good marketing email design not only improves visual appeal but also supports engagement and conversions. Many professionals, including an…

Why AI decision automation will change the way you run software marketing campaigns

Why AI decision automation will change the way you run software marketing campaigns

The traditional B2B marketing funnel has long been built around one assumption: a person is making the decision. For decades, you have designed your campaigns to convince a human being to click a button, book a demo, or sign a contract. You optimized landing pages for human eyes, wrote copy for human emotions, and built…