“We had an influencer introduce our product and the video got 2 million views. Our account followers also surged. Yet, for some reason, sales haven’t grown at all…” Are you a marketing manager or web lead at a B2C company running web ads, and are you currently hitting this exact wall? With the CPA (Cost…
New Capability Lets Advertisers Target Content by Audience Demographics, Media Behavior and Purchase Intent NEW YORK, September 10, 2026–(BUSINESS WIRE)–Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today launched Demos+ Demographic Targeting, a new content targeting capability built on Demos+, the company’s survey-based podcast audience measurement…
VDO.AI and mFilterIt have launched an Omnichannel Advertising Playbook based on insights from more than 1,000 campaigns across India’s digital advertising ecosystem. The playbook examines how brands can coordinate fragmented media channels, reduce audience duplication and improve media quality across the consumer journey. The report comes as brands increasingly distribute advertising budgets across connected TV…
Digiplus Awards celebrates outstanding digital marketing campaigns, honor innovative industry leaders, and recognize exceptional organizations that facilitated the growth of digital marketing.Today, top-tier marketing campaigns do more than drive short-term clicks. They create a lasting cultural footprint and measurable business growth. Award-winning strategies master the balance between creative agility, local cultural resonance, and clear performance…
martech award – Marketing tech awardsThe most significant innovations in the marketing sector are no longer driven by just creative sparks and eureka moments. Today’s standout campaigns are born at the exact intersection of technology, data, and strategy. The powerful combination of artificial intelligence (AI) in marketing, intelligent automation, and hyper-personalization is creating brand experiences…
Digital Marketing AwardsIn an age where consumers are swiping, hearting, sharing, commenting, and doing everything in between on screens, brands have no choice but to be where the engagement is happening. It’s a fact that today a significant portion of marketing budgets across categories is allocated to digital, everyone is ultimately chasing two things: share…
In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same as understanding people. Organizations often struggle to translate large volumes of customer information into meaningful marketing strategies that resonate with real audiences. This challenge has fueled the rise of AI-powered audience modeling, helping marketers…
Want to unlock the key to creating award-winning campaigns in 2026? The insights in this blog stem from a thorough review of entries shortlisted in the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect the full breadth…
How Do I Set Up and Run Automated Marketing Campaigns? The steps to set up an automated marketing campaign include planning your campaign, setting up software, gathering leads, using automated emails and workflows, and then continuing to monitor and refine your campaign as it runs. Step 1: Plan your campaign Start by defining clear objectives,…
Install first: download Claude Cowork, install the Small Business plugin from the plugins page, toggle it on, and connect QuickBooks, PayPal, and HubSpot. Takes five minutes, no IT needed. Chase overdue: prompt: “Rank my overdue invoices and draft reminders for the top three.” Review and approve before anything sends. Close the month: prompt: “Reconcile my…
