India’s app downloads surge to 25.5 billion in 2025 as Gen-AI boom reshapes mobile market
India recorded 25.5 billion app downloads in 2025, marking a recovery from the dip seen the previous year. The rebound was largely driven by the rapid adoption of generative AI apps and the rise of short-form microdrama platforms, which together reshaped download and engagement trends across the country. After falling to 24.6 billion downloads in…