Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

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Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on engagement channel, with deliverability, clean data and relevance driving performance. B2B marketers should look beyond open rates and measure email by its impact on engagement quality, pipeline progression, deal acceleration and customer retention. Email marketing is no…

Advanced Account-Based Marketing (ABM) – B2B Marketing

Advanced Account-Based Marketing (ABM) – B2B Marketing

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Want to hear about some brilliant ABM campaigns? The findings here are informed by an in-depth assessment of shortlisted work from the 2025 B2B Marketing Awards. Analyzed by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect high-performing work—offering a clearer picture of what’s…

How to build credibility in B2B marketing

How to build credibility in B2B marketing

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Columnist As businesses face increasing competition and audiences’ shorter attention spans, the way we build trust is changing. For many, marketing has become more data-driven than ever, with dashboards, automation and artificial intelligence shaping how companies reach their audiences. But while these tools improve efficiency, they don’t solve a growing challenge in B2B: credibility. In…

A Game-Changer For B2B Marketing’s Accountability Model

A Game-Changer For B2B Marketing’s Accountability Model

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AI Search: A Game-Changer for B2B Marketing Accountability Forrester Most B2B marketers understand how buying behaviors are changing. As my colleagues have authoritatively written about, business buyers are turning to answer engines as a tool to increase their speed, efficiency, and confidence in purchasing. Accordingly, 90% of B2B marketing leaders report that AI visibility is,…

Germany B2B Buy Now Pay Later Business Report 2026: $20.5 Billion Market Intensifies as Billie and Mondu Lead Fintech Expansion While Banks Explore Trade Finance Partnerships

Germany B2B Buy Now Pay Later Business Report 2026: $20.5 Billion Market Intensifies as Billie and Mondu Lead Fintech Expansion While Banks Explore Trade Finance Partnerships

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Company Logo Germany’s B2B BNPL market is growing rapidly, driven by strong SME demand for flexible payment options amid tightening bank credit. Key opportunities include digitisation of procurement, expanding BNPL into e-commerce platforms, leveraging SEPA Instant for real-time settlements, and cross-border expansion in the eurozone. German B2B Buy Now Pay Later Market German B2B Buy…

B2B CMO Whisperer MaryLee Sachs: Your customer experience isn’t breaking, your organization is

B2B CMO Whisperer MaryLee Sachs: Your customer experience isn’t breaking, your organization is

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Most B2B customer experience failures don’t stem from weak messaging but from misaligned organizations. As CMOs take on growth, the real challenge is closing the gap between brand promise and operational reality. There’s a pattern playing out across B2B companies that’s becoming harder to ignore. A bold new brand positioning is launched, with a compelling…

Top UK B2B Market & Strategy Planning Agencies

Top UK B2B Market & Strategy Planning Agencies

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Earlier this year, we released our 2026 UK Agencies Benchmarking Report, packed with valuable insights into the evolving B2B landscape. Alongside thought leadership trends, client satisfaction metrics, and a definitive ranking of the highest-earning agencies, the report also highlights agency specialisms. This week, we’re spotlighting the top 10 agencies who specialize in market and strategy…

Mastering B2B Digital Marketing: Strategies for Success in 2026

Mastering B2B Digital Marketing: Strategies for Success in 2026

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The way businesses connect with other businesses online is changing fast. For 2026, getting ahead means getting smart about new ways to market and sell. This guide is all about helping you figure out the best b2b digital marketing strategies. We’ll look at what buyers want now, how to use technology without getting lost, and…

How to Adapt Your Content for the Modern B2B Buyer

How to Adapt Your Content for the Modern B2B Buyer

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Content remains the cornerstone of B2B marketing, but its form and function are in a constant state of evolution. The 2026 B2B Trends Research Report reveals that static, one-dimensional assets are no longer sufficient to engage sophisticated buyers. To capture attention and drive conversions, marketers must embrace dynamic, interactive, and platform-native formats that meet audiences…