With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate. B2B decision-making is being fundamentally recast, with factors like AI-driven search, digital communities and the weight of peer advocacy necessitating brands to rapidly adapt to the new reality of how purchase decisions are made in their…
B2B marketing leaders utilizing full-funnel attribution are significantly more successful in reaching their goals compared to others. Reports indicate a growing disparity in marketing strategies among companies, particularly in areas like attribution, budget management, and integrating buying group strategies. These differences highlight the importance of adapting advanced practices for better performance and achieving marketing goals….
New research, alongside a go-to-market intelligence partnership, identifies key traits that set high-performing B2B marketing teams apart in 2026. These teams utilize buying groups, full-funnel attribution, and ensure AI visibility for their brands to achieve success. Such strategies help them stay ahead in the competitive marketing-tech landscape. This story was produced through MarketScale. See how…
AI search tools are influencing the way enterprise buyers conduct research and find vendors, prompting B2B PR agencies to integrate GEO capabilities. This transformation implies that agencies must start focusing on LLM optimization as a part of their offerings in 2026. The shift reflects the evolving landscape of enterprise buyer research in response to advancements…
The industrial distribution sector is undergoing consolidation through significant financial deals like Ferguson’s $1.6 billion acquisition of FloWorks. Digital sales channels are becoming increasingly important, as evidenced by Fastenal’s digital sales gains. The upcoming World Cup is exerting pressure on advertising channels, further influencing how distributors operate and reach clients. Ferguson Enterprises announced a $1.6…
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets are paying off. Marketers who participate get a clearer picture of how peers rank priorities and defend spend to leadership, helping them decide what to…
KUALA LUMPUR: As food security, supply chain resilience and commercial innovation become increasingly critical to the future of the global food and beverage industry, Malaysia is bringing together a premier gathering of F&B industry players at the Malaysian International Food & Beverage Trade Fair (MIFB) 2026 from July 15–17 at the Kuala Lumpur Convention Centre,…
Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices. The report also shows that full-funnel attribution, campaign agility, and tighter CFO alignment correlate with better marketing outcomes and stronger revenue impact. An annual report from Anteriad uncovers the key challenges and opportunities that many B2B marketers face…
Marketing has never stood still. Every era has introduced a force that has challenged the sworn playbooks. Today, that force is AI. For marketers, it has sparked equal parts excitement and uncertainty. AI is changing how content is created, campaigns are executed, decisions are made and customer experiences are delivered. Alongside the promise of unprecedented…
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B Marketing Agencies across the US. The report provides a clear view of the agencies setting the pace in one of the most competitive B2B markets. In this blog, we take a closer look at some of the top-performing…
