WPP Enterprise Solutions signs multi-year deal with AWS to scale AI across marketing and commerce

WPP Enterprise Solutions signs multi-year deal with AWS to scale AI across marketing and commerce

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New Delhi: WPP Enterprise Solutions, the global business transformation operating unit of WPP, announced that it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).  The agreement accelerates how enterprise brands close the gap between AI experimentation and scaled business impact across commerce, customer experience and marketing operations. The prevalence of…

Best AWS and Azure Projects for Cloud Engineers in 2026

Best AWS and Azure Projects for Cloud Engineers in 2026

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Why should I build cloud projects instead of only taking courses? Courses help build foundational knowledge, but projects provide practical experience. Building cloud solutions teaches problem-solving, troubleshooting, architecture design, deployment, and operational skills that employers often look for when hiring cloud professionals. Which cloud platform is better for beginners, AWS or Azure? Both platforms are…

Snowflake stock soars on growing enterprise AI demand, AWS partnership

Snowflake stock soars on growing enterprise AI demand, AWS partnership

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Thu, May 28, 2026 at 2:46 PM UTC What happened: Snowflake (SNOW) stock jumped 38% on Thursday in its best day ever after the cloud data company posted better-than-expected quarterly results, driven by accelerating enterprise AI demand for its platform and an expanded deal with Amazon’s (AMZN) Amazon Web Services. Shares of peer ServiceNow (NOW)…

AWS launches Agentic Shopping Assistant to help retailers build AI tools

AWS launches Agentic Shopping Assistant to help retailers build AI tools

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Amazon Web Services Inc. today introduced a new offering designed to help retailers integrate artificial intelligence features into their online stores. AWS Agentic Shopping Assistant, or ASA, combines several of the cloud giant’s AI products with professional services.  ASA is derived from a tool called Alexa for Shopping tool that Amazon.com Inc. added to its…

Trends, Regulations, Regional Business Opportunities and Competitive Intelligence Featuring AWS, Microsoft, Google, IBM, Oracle and More

Trends, Regulations, Regional Business Opportunities and Competitive Intelligence Featuring AWS, Microsoft, Google, IBM, Oracle and More

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Company Logo The market is poised for growth driven by increasing enterprise data, AI, and multi-cloud strategies. Key opportunities include adopting advanced AI for security, embracing hybrid architectures, and transitioning to sustainable storage solutions. Cloud Storage Market Cloud Storage Market · GlobeNewswire Inc. Dublin, May 13, 2026 (GLOBE NEWSWIRE) — The “Cloud Storage Market –…

AWS Improves Aurora Serverless: 45% Faster Ramp-Up, 30% Higher Throughput

AWS Improves Aurora Serverless: 45% Faster Ramp-Up, 30% Higher Throughput

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AWS recently updated Amazon Aurora Serverless with a new platform version that improves scaling behavior and runtime efficiency. According to the cloud provider, capacity can now scale up about 45% faster during demand spikes, and database performance improves by up to 30% through better resource scheduling and workload-aware scaling decisions. Platform version 4 introduces improved…

AWS Expands Amazon Connect Into AI Tools for Hiring, Healthcare, and Supply Chains

AWS Expands Amazon Connect Into AI Tools for Hiring, Healthcare, and Supply Chains

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Amazon is turning its own operational AI machinery into something other companies can buy. On April 28, AWS announced four agentic AI products under its Connect platform, expanding the software beyond contact centers and into supply chain planning, recruiting, customer engagement, and healthcare administration. The pitch is straightforward: if Amazon can use AI to coordinate…

Amazon AWS launches AI-powered office tools to enter business software market

Amazon AWS launches AI-powered office tools to enter business software market

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With the SaaS market valued at around $300 billion, AWS is positioning itself to compete with Microsoft Corp., Oracle Corp. and Salesforce Inc. using AI agents that automate tasks like hiring and demand forecasting. | Photo Credit: BENOIT TESSIER Amazon.com Inc.’s cloud unit, best known for providing technology infrastructure to corporations, is looking to sell…