1. What is marketing myopia? Marketing myopia is the tendency to define a business around its products rather than the customer needs and problems it exists to solve. 2. How has marketing myopia changed in the digital age? It now appears through excessive focus on data, engagement metrics, AI, automation, and technology without connecting them…
As the industry prepares to gather in Boston this August, leaders from Gilead Sciences, GSK, and Pfizer will headline a plenary session exploring how AI and digital technologies are reshaping biopharmaceutical quality. BOSTON, July 28, 2026 /PRNewswire/ — As the biopharmaceutical industry prepares to convene for Cambridge Healthtech Institute’s 18th Annual Bioprocessing Summit, taking place August…
AI technology transforming search engines.) Industry experts are calling this situation a ‘breaking development’ that could reshape how billions in B2B revenue are captured. The companies that adapt will likely thrive, while those that cling to outdated practices may struggle to remain relevant. 7. Mitigating the Risks of Exclusion For B2B marketers, the key to…
The next frontier in workplace productivity isn’t just AI features — it’s AI orchestration. As knowledge workers toggle between chat, video, docs, and task managers, intelligent agents have the potential to unify these tools into seamless experiences. But that means making smart choices about where AI lives, how it acts, and what models power it….
The “Dharma in the Digital Age 2026” conference in Houston is uniting global scholars to explore how ancient Dharmic principles can provide crucial ethical frameworks for navigating contemporary technological and societal challenges, including artificial intelligence and sustainability. Key Points The “Dharma in the Digital Age 2026” conference in Houston explores the relevance of ancient Dharmic…
The Microsoft Security advantage: Eliminating data leaks in the age of generative AI For IT directors and security executives, the risk calculation for workplace automation has changed. The primary threat to corporate integrity is no longer a slow rollout; it is “privilege creep”—the over-permissioning of agents already live within the enterprise stack. The statistics are…
B2B Marketing Image from iStockBy Pooja Vashisht There is a moment that every B2B marketer knows intimately, even if they rarely talk about it. It is the moment a deal closes. The sales team celebrates. Leadership acknowledges the revenue. The account is logged. And somewhere, quietly, the marketer who spent months shaping the category narrative,…
A survey of Australian teachers and school leaders found many are worried about the affect of AI on education. Image: Shutterstock School students’ increasing use of generative artificial intelligence to complete homework and assessments poses a “real and urgent” threat to Australia’s education systems, a study of local teachers and school leaders has found. The…
There’s never been a better time to create exceptional search experiences. By leveraging the capabilities of LLMs and generative AI, we can predict user intent, improve relevance, surface timely content, and even provide human-like responses. But one size doesn’t fit all for search. You can utilize out-of-the-box technology, build your own with feature-rich, custom design…
AI is rewriting the way software is built. For decades, software development followed a predictable sequence of requirements, design, build, test, deploy. This model was designed for a world where coding and testing was expensive, and feedback came late. With AI, code can be generated in seconds, testing is continuous and feedback is real time….
