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“Since AI provides answers even when I search on Google, won’t fewer people visit our company website?”“With the spread of conversational AI like ChatGPT, is there any point for small and medium-sized enterprises to spend a lot of money to build a website?”“I want to know the correct way to build and operate a website…
Today’s digitally minded consumers, especially Gen Z, expect authenticity from brands, seeking out trusted creator voices and niche connections to validate their purchasing decisions. In a new opinion piece for Ad Age, Carina Collins, Associate Strategist at tms, explores how the rise of micro-influencers are reshaping creator marketing, highlighting three main strategies brands can use…
That gap is why two acronyms keep showing up in marketing meetings: SEO (search engine optimization) and AEO (answer engine optimization). People often frame them as rivals. They are not. They are two layers of the same discipline, aimed at two different ways people now find information. This guide explains what each one is, where…
Africa’s broadcast media sector is entering a defining period of transformation, as accelerating digitalisation, AI, cloud technologies, changing audience behaviours and new distribution models reshape how content is produced, delivered and consumed. These developments will take centre stage at the Broadcasters Convention – Southern Africa 2026, taking place from 22–25 October 2026 at Avani+ Barbarons,…
The Speed Trap: Why Substance Wins in the Age of Automated Marketing | TheCork.ie (News & Entertainment) 15 49.0138 8.38624 arrow 1 both 1 4000 1 0 horizontal https://www.thecork.ie 300 0 1
By Leonora Smart-Abbey* SUVA, Fiji | 23 September 2026 (IDN) — Digital identity, digital payments and data exchange have become powerful reference points for thinking about what digital public infrastructure (DPI) can enable. They have supported financial inclusion, improved access to services, enabled new forms of digital participation and demonstrated how common digital foundations can…
Jon Miller explains how Phave uses playlists to power one-to-one marketing. Jon Miller, co-founder of Marketo, is returning to the category he helped create to build a marketing automation platform (MAP) for the AI age. Today, Miller and his team officially launched Phave, a new AI-powered platform designed specifically for enterprise B2B marketing organizations. After…
AI has greatly boosted individual productivity, enabling a single person to build product prototypes rapidly on their own. However, critical thinking and judgment work such as defining core problems and evaluating solution value rely more on team collaboration. In the future, the focus of teams will no longer be on division of labor and implementation,…
1. What is marketing myopia? Marketing myopia is the tendency to define a business around its products rather than the customer needs and problems it exists to solve. 2. How has marketing myopia changed in the digital age? It now appears through excessive focus on data, engagement metrics, AI, automation, and technology without connecting them…
As the industry prepares to gather in Boston this August, leaders from Gilead Sciences, GSK, and Pfizer will headline a plenary session exploring how AI and digital technologies are reshaping biopharmaceutical quality. BOSTON, July 28, 2026 /PRNewswire/ — As the biopharmaceutical industry prepares to convene for Cambridge Healthtech Institute’s 18th Annual Bioprocessing Summit, taking place August…
