Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
IAB Australia has created a framework to help the advertising industry use generative AI more safely, consistently and effectively. It was designed to respond to AI use shifting from individual experimentation to more structured business adoption across marketing and advertising teams. “The IAB Australia AI Working Group is very keen to ensure that as AI…
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have announced MediaKart as a co-presenter for the 19th edition of Goafest, with LinkedIn and Spotify Advertising joining as ‘Powered by’ sponsors. The event is scheduled to take place on May 20, 21 and 22, 2026, at Taj Cidade de Goa Horizon. Goafest…
Global advertising body the IAB and PwC have released their ‘2025 Internet Advertising Revenue Report‘, which tracks a 13.9% increase in those revenue last year to $294.6bn – a record total. Within that, social advertising revenues grew by 32.6% to $117.7bn, and are now 40% of alll digital advertising. Digital video was up 25.4% to…
The global advertising industry has crossed a historic milestone, with total spends exceeding $1 trillion in 2025, marking a structural shift in how brands engage consumers in an increasingly fragmented digital world. A new report by Redseer Strategy Consultants highlights that advertising is no longer just a support function for businesses, but a core pillar…
Okay, so we’re looking ahead to 2026 and thinking about how advertising and artificial intelligence are going to shake things up. It feels like things are moving super fast, with new tech popping up and people’s expectations shifting. It’s not just about getting ads out there anymore; it’s about making them count. This piece breaks…
The unified digital ad network connects advertisers with premium livestream and podcast audiences coast to coast ST. PAUL, Minn., April 8, 2026 /PRNewswire/ — American Public Media (APM) announces the public launch of Inform Media Network, a unified digital audio advertising network representing more than 55 million impressions per month across podcast and livestream inventory…
So, you’re looking to get into pay-per-click advertising, huh? It can seem a bit much at first, with all the talk of bids and keywords. But honestly, the ppc basics aren’t that scary. Think of it like learning to drive; you start with the simple stuff, like knowing which pedal does what, before you’re cruising…
Getting started with PPC advertising can feel like a lot, especially when you’re new to it. It’s a powerful way to get the right customers to your business, but you need a solid plan and a willingness to keep learning. This guide is for anyone diving into the world of paid ads, whether you’re a…
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Ashley Faus, Head of Lifecycle Marketing, Atlassian, starts off the day with a keynote address focused on human-centered marketing in the age of artificial intelligence (AI). On Day 3, make sure…
