Digital AdEx set to rise 7.41%, but CPMs expected to remain under pressure

Digital AdEx set to rise 7.41%, but CPMs expected to remain under pressure

The digital advertising market is set to expand 7.41% next year, according to the dentsu-e4m Digital Advertising Report 2026. However, beneath that headline growth is a more fundamental shift. Industry observers suggest that even as digital AdEx increases, CPM rates could fall by nearly 15% year-on-year, extending a correction that has already transformed publisher economics…

India AI Impact Summit 2026: Website designed to make it accessible to all | Tech News

India AI Impact Summit 2026: Website designed to make it accessible to all | Tech News

When you visit the official website of the ongoing India AI Impact Summit 2026, one thing that will capture your attention is the embedded accessibility feature. The website does not assume every visitor sees, reads, or processes information the same way and allows users to adjust text size, spacing, contrast, colour settings, and even convert…

EY India launches EY.ai Generative Studio

EY India launches EY.ai Generative Studio

EY India today announced the launch of EY.ai Generative Studio, a next-generation AI platform that helps enterprises adopt agentic AI and move from idea to enterprise-grade deployment up to 10x faster. The platform enables secure, governed and scalable innovation across diverse enterprise data environments, providing. It offers enterprises flexibility to operate on on-premises infrastructure, ensuring…

Advocates Push for Indian Digital Infrastructure and Language Models, ETTelecom

Advocates Push for Indian Digital Infrastructure and Language Models, ETTelecom

NEW DELHI: The Centre should categorise digital infrastructure, considering its significance for artificial intelligence (AI)-backed applications, according to industry executives. They added that the country also needs to develop an “Indianised” language model, which will represent and serve the diverse citizen groups. “I think India should declare digital infrastructure as the most essential commodity, just…

Cyprus youth among top AI users as generative tools surge in 2025

Cyprus youth among top AI users as generative tools surge in 2025

Young people in Cyprus emerged as heavy users of generative artificial intelligence in 2025, with Eurostat data showing strong adoption among those aged 16 to 24 across the island. According to the data, 76.5 per cent of young people aged 16 to 24 in Cyprus used generative AI tools during 2025, placing the country well…

Understanding the California AI Transparency Act SB 942: Key Provisions and Implications

Understanding the California AI Transparency Act SB 942: Key Provisions and Implications

California is really at the forefront of AI stuff, isn’t it? So much of the money for AI startups goes there. Because of this, the state is also figuring out how AI should be handled. They’ve already done things like regulate AI in healthcare and deal with fake videos. Now, they’re looking at the California…

Ask Us Anything: PR expert Anna Porter on how to drive results from influencer marketing in 2026

Ask Us Anything: PR expert Anna Porter on how to drive results from influencer marketing in 2026

In this month’s Ask Us Anything series, SmartCompany asked Anna Porter, senior consultant of culture and creators at Thrive PR & Communications, to share her insider knowledge on influencer marketing in 2026. From how to drive better ROI with influencers, to how to check if an influencer’s audience is genuine, we hope Porter’s answers help…