AI may cost jobs in the long term, but right now it’s making employees more productive: Study – Firstpost

AI may cost jobs in the long term, but right now it’s making employees more productive: Study – Firstpost

An eight-month study at a US technology company found that generative AI increased the pace, scope and intensity of work, raising concerns about long-term sustainability and burnout As companies encourage employees to use artificial intelligence tools to ease routine tasks and boost productivity, new research suggests the effects may be more complex than anticipated, according…

Accelerating AI adoption to feature heavily in Digital Jersey’s 2026 plans

Accelerating AI adoption to feature heavily in Digital Jersey’s 2026 plans

ACCLERATING the adoption of artificial intelligence in the Island will be one of Digital Jersey’s main areas of focus in 2026. Digital Jersey chief executive Tony Moretta said that AI was “a massive opportunity”, but “also a threat”. He made the comments following the organisation’s annual review, which was held at Cineworld earlier this month….

Reimagining the media mix in 2026 with scale, signals and service

Reimagining the media mix in 2026 with scale, signals and service

At the e4m India Brand Conclave 2026, industry leaders convened to interpret what omnichannel truly signifies in an environment where digital is accelerating quickly, yet offline still commands a substantial share of consumption.Moderated by Vineet Shah, Vice President – Digital, Madison Media, the session titled “Omnichannel Delivery: Reaching Consumers Wherever They Are” featured Abhishek Kumar…

Study maps seven roles for generative AI in fighting disinformation

Study maps seven roles for generative AI in fighting disinformation

Credit: Mikael Wallerstedt, Uppsala University Generative AI can be used to combat misinformation. However, it can also exacerbate the problem by producing convincing manipulations that are difficult to detect and can quickly be copied and disseminated on a wide scale. In a new study, researchers have defined seven distinct roles that AI can play in…

Google Discover is down, but it’s a lifeline for publishers and digital journalism

Google Discover is down, but it’s a lifeline for publishers and digital journalism

FOTOARTE: MERCA2.0 Google Discover has established itself as one of the most important traffic channels for digital media, especially in countries where Android dominates the mobile market. Unlike traditional search, Discover works as a personalized feed that appears in the Google app or on the home screen of many smartphones, displaying content without the user…

Hidden Google Gemini 3 AI Features for Faster Work in 2026

Hidden Google Gemini 3 AI Features for Faster Work in 2026

Google Gemini includes a range of AI-driven features that support productivity and simplify workflows. While its primary functions are widely recognized, Paul J Lipsky highlights several lesser-known capabilities that can make a meaningful difference in daily tasks. For instance, the “Files in this chat” feature allows users to quickly locate shared assets within conversations, reducing…

AI Summit 2026 Delhi Live Updates: Make digital space safe for women, human-centric

AI Summit 2026 Delhi Live Updates: Make digital space safe for women, human-centric

India has begun AI Impact Summit, 2026 on Monday at Delhi’s Bharat Mandapam which will continue till February 20. It will focus on practical AI applications and advancing India’s broader digital transformation agenda. India commenced the AI Impact Summit on Monday which is being organised at New Delhi’s Bharat Mandapam and continue till February 20….

Why Businesses Should Partner with an AI SEO Agency for Smarter Digital Growth

Why Businesses Should Partner with an AI SEO Agency for Smarter Digital Growth

Search engine optimization has evolved far beyond basic keyword placement and backlink building. Today, artificial intelligence is transforming how websites rank, how users search, and how businesses compete online. This shift has created a new generation of digital marketing experts known as AI-powered SEO specialists. Partnering with a professional AI SEO agency can help businesses use advanced…