What’s actually going viral on TikTok in 2026 and why does it seem to change overnight? Trends today are driven by search behaviour, tight-knit niche communities, authentic storytelling, and how quickly users jump into the moment. For brands, it’s not just about spotting trends, but understanding what makes them click and how to respond…
At the end of every quarter, marketing leaders are asked some version of the same question: what actually drove growth? It should be easier to answer by now. Teams have more data than ever, better analytics, and increasingly sophisticated AI. And yet, most leaders still hesitate before responding, or fall back on directional answers they…
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as…
Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for consumers and brands in 2026. In her third annual letter, Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, outlined how Search, YouTube, and its shopping infrastructure are being rebuilt for the agentic era — where…
Email is one of the most important channels in any marketing strategy, and there’s a lot you can do to unlock its full potential. If you’re ready to take your email marketing campaigns to the next level, consider incorporating a powerful tool: video. Uniting video and email content can help reinforce your brand identity, get…
Michael J. Fox is a finance & marketing pro and founder of Corberry. He has successfully helped home service contractors scale operations. A home service contractor I worked with was spending thousands each month on pay-per-click ads and blaming lead quality for the lack of results. But call reviews showed something else: Prospects were waiting…
