How jobs site Seek plans to benefit, not suffer, from artificial intelligence

Uncertainty over how AI will reshape the economy is triggering volatile swings in the share prices of some of Australia’s blue-chip companies. At the heart of the disruption are fears that new AI tools from companies like Anthropic and OpenAI will be able to replicate the work of junior employees, and the software they rely on to get their work done.

That pessimism was articulated in a blog post authored by Citrini Research published in February. It laid out a hypothetical scenario set in June 2028, where AI disruption caused mass unemployment for white-collar workers, triggering a fall in consumer spending. The spectre of AI rendering human labour obsolete caused further share price falls across technology, payments and insurance companies.

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