Spread the loveThe Northern Marketing Festival is gearing up for its 2026 event with the announcement of an exciting new wave of speakers. This latest reveal not only amplifies anticipation within the …
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today, marketers apply AI as broadly across data, content, and creativity as any industry. The State of AI in Marketing 2026 from Jasper explores how AI has transformed from experimentation to scale over the last 12 months, and…
C Com Digital announced the launch of synapse1, an AI-based marketing intelligence platform aimed at linking marketing automation with business outcomes. The tool integrates conversational AI, generative video technology and predictive analytics into a single system designed for India’s multilingual market. It cited industry data stating that 73% of Indian brands struggle with marketing return…
BYD plans to deploy artificial intelligence agents across its global sales and marketing operations, a move designed to generate hyper-localised content in minutes and accelerate its challenge to legacy automakers. Stella Li of BYD with Martin Sorrell at Cannes Lions 2026In a fireside chat with Martin Sorrell, executive chairman of S4 Capital, at the Cannes…
How Do I Set Up and Run Automated Marketing Campaigns? The steps to set up an automated marketing campaign include planning your campaign, setting up software, gathering leads, using automated emails and workflows, and then continuing to monitor and refine your campaign as it runs. Step 1: Plan your campaign Start by defining clear objectives,…
Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education EdTech sectors and provide our readers with the latest news and opinion on the subject. From time to time,…
A decade ago, influencer marketing in India was largely transactional. Brands paid creators for posts, measured likes and views, and moved on to the next campaign. The industry was informal, largely unregulated, and driven by visibility rather than accountability. By the early 2020s, that model had already begun to crack. The creator economy exploded alongside…
