Crimson Desert developer and publisher Pearl Abyss is offering its fans an explanation behind the inclusion of generative AI assets in the finished game, as well as an apology for not being more transparent about its use. Some players began picking up on signs of generative AI use in Crimson Desert almost immediately after its…
Over 20 per cent of enterprises in Ireland used Artificial Intelligence (AI), compared with over 15 per cent in 2024, according to the Central Statistics Office (CSO). The most common types of AI used across all types of enterprises in 2025 were for data mining (11 per cent) and natural language generation (9 per cent)….
Companies like Meta and IBM are exploring explore how AI can hyper-personalize ads, drawing from our chat histories, playing to our unique fears and vanities. A billboard tries to sell you something. So does a used car salesman. But no matter how smooth the pitch, you’re quite aware of the profit motive, and you can…
Adobe has released its first Creators’ Toolkit Report, a global survey examining how content creators are using creative generative AI and mobile tools in their work, and what they expect from emerging technologies such as agentic AI. In India, one of the fastest-growing creator markets, the report found that AI tools have moved from experimentation…
Should people be encouraged to undertake an annual mental health check-up via AI or is that a bridge too far? getty In today’s column, I examine a somewhat novel idea that people should consider using generative AI and large language models as a means of doing an annual mental health check-up. This would be akin…
Here I am again, sitting at my desk, listening to Take-Two boss Strauss Zelnick spout some financial buzzwords in an investor call, just in case there are any revelations about GTA 6. It’s become a quarterly tradition for me now. Anyway, there’s no need for panic this time around, gamers – the big takeaway from…
