Should your small business partner with an influencer? The short answer is yes; however, this isn’t a process you should rush into. The evolution of marketing over the years has provided both advantages and disadvantages for small businesses. The perception that influencer marketing is reserved for big brands is dying out as small businesses take…
“Omnichannel” – the marketing strategy buzzword that has pervaded the space in the last several years – literally means “in every channel”; in effect, making sure a brand or message is everywhere. But trying to be everywhere isn’t the best way to go about executing an omnichannel strategy, according to a panel of experts who…
WATCH: WJ Agency CEO and marketing expert Ryan Townend explains what’s shaping the industry heading into 2026 while incorporating AI, personalization, and experiences.
The digital marketing landscape of 2026 represents a pivotal inflection point where artificial intelligence transitions from experimentation to operational execution, brands return to fundamental principles of differentiation, and marketers evolve into strategic product managers. This report synthesizes the defining trends that will shape digital marketing strategy through 2026 and beyond. The consensus is clear: success…
It’s 2026, and we’re seeing something surprising. Marketers across Canada are pulling cues from a decade ago, not just in aesthetics, but in strategy. There’s nostalgia, sure. But this isn’t a retro rebrand for the sake of it. It’s a reset. After years of AI obsession, virtual events, and metrics-first everything, there’s a shift underway….
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research from TopRank Marketing and Ascend2. The report was based on data from a survey of 797 senior-level marketing leaders who work for B2B companies in the United Kingdom or the United…
Marketing has always moved fast, but artificial intelligence (AI) has changed the rhythm entirely. Its influence is no longer hypothetical; it’s reshaping how teams work, how campaigns form, and how quickly expectations are rising in executive conversations and boardrooms. Despite this momentum, most teams are still applying AI in small, tactical ways. Someone drafts a…
KZRex, a global digital asset trading platform, today released its 2026 strategic roadmap alongside a New Year message from CEO Alex Wong. The announcement outlines the company’s progress in regional market development during 2025 and introduces “Project Boundless,” a new initiative aimed at improving the integration between digital assets and real-world services. Continued Growth…
A new year is an opportunity for a fresh start! Everybody is rested after their year-end break and full of enthusiasm and positive expectancy. A good time to review and update the marketing activities for your law firm. You need a marketing strategy to promote your brand and a marketing plan to implement it. If…
New Strategy Aligns Marketing with Business Objectives Toldi Marketing, a leading digital marketing agency based in Hungary, has unveiled its 2026 strategy aimed at enhancing performance-driven marketing for businesses across various industries. The strategy focuses on integrating paid media, SEO, and conversion rate optimization (CRO) to deliver measurable growth for businesses, particularly in competitive…
