Figuring out influencer marketing can feel like a puzzle sometimes. How do some brands totally nail their social media campaigns, making them a huge success, while others just sort of… fade away? It often comes down to having a good plan, being creative, and really knowing how to work with influencers. We’re going to look…
Χρυσό Βραβείο για τον Πρώτο AI Chef στην Ελλάδα – “Masoutis AI Chef” στα AI in Marketing Awards 2026 – Newsbeast play Η βραβευμένη καμπάνια «Masoutis AI Chef» αξιοποίησε τις δυνατότητες της Τεχνητής Νοημοσύνης
Common advanced TikTok affiliate strategy mistakes Even sellers who get the strategy right can burn it with bad execution. Here are the most common mistakes in TikTok Shop affiliate marketing – and what to do instead. Recruiting too many low-performing creators Low-performing affiliates can increase product costs, management time, and inconsistent affiliate content without generating…
Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that mobile users generated nearly 80% of all retail traffic. While mobile-optimized websites and responsive design are now table stakes for ecommerce, mobile marketing takes customer experience a step further by creating interactions that can occur…
Its Winter Forecast predicts GDP growth of 0.9 per cent this year, a slight upgrade from the 0.8 per cent projected in November, before rising to 1.3 per cent in 2027 and stabilising at around 1.4 per cent from 2028. The outlook reflects persistent geopolitical uncertainty, trade disruption and tighter fiscal conditions. While overall growth…
The second annual awards recognize documented results across marketing, e-commerce, product, technology, customer operations, and logistics. NY, Aug. 03, 2026 (GLOBE NEWSWIRE) — The E-Commerce & Digital Marketing Association has announced the ECDMA Global Awards 2026 results after receiving 538 nominations from professionals, companies, teams, agencies, and technology providers worldwide. The second annual cycle followed…
